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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. The growth from April (2020) was exponential for overall revenue for the business and revenue from email.

Events 252
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Contactless Delivery Becomes A Necessity For BOPIS Fulfillment

Retail TouchPoints

The Second Wave research results from April 27, 2020 showed that 73% of respondents expect this pandemic experience to change the way they shop in the future. According to the Q1 2020 Salesforce Shopping Index report, sites offering BOPIS grew digital revenue 92% between March 10-20, 2020 compared to 19% for sites not offering BOPIS.

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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ 2020 and the pandemic proved to be a critical turning point for Party City, both in its marketplaces journey and for the business as a whole. at press time.

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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

While this figure is down $50 from 2019, given 2020’s overall uncertainty, such a slight decline would represent a significant victory. Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 To Lure Shoppers Back to Stores, Communicate a Sense of Safety.

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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

While digital sales skyrocketed in 2020, the similarly large spike in store-based fulfillment showed that stores are still a vital part of the equation. Retailers closed a record 12,200 stores in 2020, with an outsize share coming from malls and one-third of the total from department stores specifically, according to data from CoStar Group.

Outdoor 267
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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. Games, puzzles, action figures and outdoor toys were especially popular. million for its FY 2020, compared to a loss of more than $200 million the previous year.

Toys 306
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

in Q2 2021 while its digital comparable sales grew 10% , building on the 195% growth achieved in 2020. Digital sales fell 6% from 2020 levels as digital penetration fell to 32% of net sales, but online sales were still up 45% compared to Q2 2019. Foot Locker managed solid 6.9% Target’s physical comparable sales grew 8.9%

Consumer 325