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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Mobile channels generated significant increases for 30% of respondents, and ecommerce marketplaces made significant revenue gains for 27%.

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Retail TouchPoints and design:retail Reveal the 40 Under 40 Class of 2021

Retail TouchPoints

The 2021 class of impressive leaders is comprised of founders, CEOs, creative directors, design managers, marketing executives, ecommerce gurus, VPs and many more changemakers rewriting the rules of retail in unique and exciting ways. Robert Timothy Blair , Manager Retail Operations: Customer Experience , White House BLACK MARKET.

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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. Liu: 2021 was marked by the accelerated development of ecommerce.

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Nordstrom Expands Retail Media Offerings to Third-Party Channels

Retail TouchPoints

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? Omnichannel shopping. In 2021, omnichannel excellence will continue to become an essential point of differentiation, particularly for those retailers that don’t own their category.

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Omnichannel Retailing: Risks, Rewards, & Opportunities

Omnisend

While many preached omnichannel in retail and ecommerce, few walked the walk. In this article from our 2021 interview series, I got to exchange with someone who has seen so many changes over his extensive career—and knows how brands should be dealing with them. Omnichannel Retailing: Risks, Rewards, and Mistakes.

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Francesca’s Acquires Digital Apparel Brand Richer Poorer

Retail TouchPoints

Continuing an ecommerce-focused growth strategy that launched when Francesca’s went private early in 2021, the retailer has purchased California-based wardrobe essentials brand Richer Poorer. This will deliver increased operational efficiencies, accelerate our omnichannel capabilities and open new revenue streams.”

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