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Nordstrom Expands Retail Media Offerings to Third-Party Channels

Retail TouchPoints

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Nordstrom C-Level Appointments Centralize Responsibility for Customer and Store Operations Strategies

Retail TouchPoints

Aligning with Nordstrom’s Closer to You concept of cultivating a convenient and interconnected experience across both stores and digital platforms, the new appointments centralize customer strategy under Worzel, while store operations for Nordstrom and Nordstrom Rack are consolidated under Jamie Nordstrom. in a statement.

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Retail TouchPoints and design:retail Reveal the 40 Under 40 Class of 2021

Retail TouchPoints

The 2021 class of impressive leaders is comprised of founders, CEOs, creative directors, design managers, marketing executives, ecommerce gurus, VPs and many more changemakers rewriting the rules of retail in unique and exciting ways. Robert Timothy Blair , Manager Retail Operations: Customer Experience , White House BLACK MARKET.

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Content Marketing in 2021 and Beyond

Kissmetrics

How’s it doing in 2021? Video and voice search are leading the charge in 2021. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. Is it still the king?

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

growth rate in 2021 after most economies come out of full lockdown and continue to contain the virus, and start distributing vaccines. In 2021, the overall picture is gloomy: rising unemployment and subsequent low consumer confidence are projected to lead to a drop in consumer spending. However, IMF projects a 5.4%

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? Without seamless checkout and customer service options available across channels, customers will go elsewhere — especially now that more shopping is done online and consumers can switch to the competition with a quick click.

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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience. Target, for example, has really doubled down on a multi-channel shopper strategy of offering a diverse mix of physical and digital shopping options. What’s Next? Omnichannel approaches like Target’s are not insular.