Remove 2022 Remove Channel Remove Customer Loyalty Remove Marketing
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.

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What’s in Store for Grocery in 2022?

Retail TouchPoints

So what changes should we expect to see in 2022? Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Here’s my take: 1.

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Loyalty Shifts to Value.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 286
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Casey’s Personalizes Experiences for Over 5.5 Million Loyalty Members

Retail TouchPoints

million rewards loyalty members via more than 1 billion marketing messages in 2022. As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies.

Arts 268
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Case Study: Increasing One Athleisure Brand's Email Revenue 28%

Groove

This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo. This included sending frequency, cadence, list segmentation and more.