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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

In December 2022 the company also brought on its first-ever Chief Digital Officer , Aaron Bundschuh, who will work closely with Detenber to reshape the company’s digital experience. Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re

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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV).

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Personalisation marketing tools rushed on the scene more than 15 years ago to help marketers more effectively engage with consumers in digital channels like web, social and mobile.

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The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

However, a shifting power dynamic became clear this year, driven by one simple fact — Amazon is no longer the only game in town. Amazon’s average cut of each sale surpassed 50% in 2022, according to a study by Marketplace Pulse , which also found that sellers have been paying Amazon more per transaction every year for the past six years.

eCommerce 286
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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

Many are no longer content to exist solely in a homogenized environment, cut off from the customers they sell to and the data those sales generate, even if that environment does offer massive reach and infrastructure. This kind of thinking goes against the traditional retail wisdom that you should keep your customer with you at all costs.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind: We know that value is top of mind for customers, especially now, but we’re focused on providing not just a transactional journey but an emotional one.

Consumer 226
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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). In 2022, global retail media revenue reached $101 billion, according to GroupM.

Retail 284