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Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023. Moody’s chief economist noted that the typical American household in July 2023 spent about $202 more per month than they did a year earlier and an astounding $709 more per month than they did two years earlier.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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NPS US Benchmarks 2023: Fewer Brands Show Improvement

Forrester eCommerce

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

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2023 Canada Net Promoter Score (NPS) Rankings: Industries Lose Gains Made in 2022

Forrester eCommerce

Forrester just published The Canada Net Promoter Rankings, 2023 report, which includes the Net Promoter Score℠ (NPS) and industry rank for 100 brands across nine industries.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. November 15, 2023 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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What Most Brands Get Wrong about Customer Loyalty: An Interview with Peter Fader

SheerID

SheerID's Bill Schneider sits down with Wharton Professor of Marketing Peter Fader to discuss how brands should address customer loyalty.

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Customer Obsession Awards — Nominations Wanted

Forrester eCommerce

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)