Remove 2024 Remove Consumer Remove Customer Experience Remove Study
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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication).

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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. In 2024 and beyond, we will see mood enter the limelight, with retailers catering to people’s day-to-day vibes and emotions. That rises to 62% in the U.S.

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The Trouble with Endless Aisles, Rogue Sellers, and Losing Control Over the Customer Experience

Fabric

Furthermore, losing control of the customer experience can attract bad actor sellers and expose businesses to financial, legal, and operational risks. Yet infinite long tails can potentially give rise to infinite “ zombie products ” and “ zombie brands ” that consume valuable resources and misallocate capital.

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How Retail Tech Solutions Address Stadium Concessions Gripes

Retail TouchPoints

The retail technology revolution has brought forth many new innovations such as palm scanning and AI chatbots over the last few years, all of which have sought to meet the same goal: improving the customer experience. consumers ages 15-69 anticipate going to a show in 2024, a jump from the 36% who attended one in 2023.

Retail 222
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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The problem is, consumers don’t seem to want them. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. And this problem will only become more intractable if consumers can’t shake their skepticism about AI.

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RICE Keynoter Dr. Marcus Collins: ‘Consumption is a Cultural Act’

Retail TouchPoints

” Throughout his career, he has studied the influence of culture on self-expression and identity, and how these personal ties impact our behaviors. Similarly, the best brands have successfully transcended their categories and become synonymous with consumers’ identities. They’re for people who see the world the way they do.”

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AI Steps into the Retail Arena

Retail TouchPoints

As the use cases for this technology have become more clear, in 2024 we’ll see generative AI step into the arena as retailers move from experimentation to production, unlocking both efficiency and revenue opportunities — securely and at scale. Support and scale customer service.

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