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European B2B Turnover could reach 1.7 trillion euros by 2025

365 Retail

The e-commerce sector has started seizing an increasingly larger share of the European market sales income. More interestingly, the number of enterprises marketing their services and products to other businesses instead of end consumers is rising, aided by the growing variety of B2C companies diving into the B2B environment.

B2B 52
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5 Hacks to Attract Gen-Z Consumers

Kissmetrics

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Conclusion.

Consumer 351
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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97

Consumer 296
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TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. With brands looking to bring direct marketing into the 21 st century at last, linking TV ads and ecommerce is critical. Create relevant and engaging ads.

Consumer 248
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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain. Cyber threats.

eCommerce 305
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 256
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How to Translate Foot Traffic Into Digital Sales

Kissmetrics

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. Social media is a major contributor.

eCommerce 295