Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025
Retail TouchPoints
MARCH 11, 2021
At the same time Adidas reported currency-neutral sales growth of 1% in Q4 2020, following declines across markets earlier in the year as a result of the pandemic. Nonetheless, Adidas is optimistic, citing the recovery seen in Q4 2020, its strong market position and attractive growth prospects for the sporting goods industry as a whole.
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