Beyond Acquires Zulily, Plans to Revive Brand in Q2
Retail TouchPoints
MARCH 7, 2024
Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily , following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. and rebranded the current Overstock.com website to BedBathandBeyond.com.
Let's personalize your content