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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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Steve Madden Upgrades OMS to Strengthen Omnichannel Offerings

Retail TouchPoints

has fortified its omnichannel functionalities with same-day BOPIS, ship-from-store and pre-order offerings, deploying a new order management system (OMS) from HotWax Commerce. Steve Madden, which offers fashion footwear, accessories and apparel for men, women and children, operates 120 stores in the U.S. Steve Madden, Ltd.

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Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Mobile 259
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Shinola and Filson to Update In-Store Experience with Omnichannel Platform

Retail TouchPoints

Both retail brands are owned by Bedrock Manufacturing ; Filson is known for high-end outdoor clothing and accessories, and Shinola offers products including timepieces, leather goods, jewelry and audio.

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Sweaty Betty Rolls Out Mobile POS Across 73 Stores

Retail TouchPoints

By replacing its legacy POS with NewStore’s omnichannel cloud platform, the London-based brand can now run its entire retail operations via iPhone. Sweaty Betty’s apparel and accessories are sold in-store, online and through various wholesale partners.

POS 206
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Foot Locker Debuts ‘Store of the Future’ in New Jersey

Retail TouchPoints

Foot Locker has unveiled its new store format, which includes a communal sneaker try-on area to facilitate “sneaker culture” conversations and technology that provides store associates with omnichannel inventory availability data. The retailer plans to use learnings from this store, located in the Willowbrook Mall in Wayne, N.J.,

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Luxury Brand Elie Saab Launches DTC Site Offering High-End Customer Experience

Retail TouchPoints

Astound and Elie Saab designed the new website as “an authentic manifesto for the brand” while also ensuring transactional capabilities that will allow customers to easily shop its full range of offerings, from ready-to-wear and accessories to home living experiences.