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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

Fashion 321
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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

Fashion 236
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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.

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Best Ecommerce Website Templates for 2022

Ecommerce Platforms

Vendy is a fashion-forward Shopify 2.0 It's classy and minimal, making it ideal for luxury fashion stores. For example, a white lookbook for fashion and a lingerie skin in beige for showcasing underwear. Developed for fashion and clothing retailers, Galleria is one of Storefront’s child themes (as discussed above).

eCommerce 197
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ModCloth Sold Yet Again; Will This Buyer Hold On?

Retail TouchPoints

Women’s clothing and accessories retailer ModCloth has been acquired by Nogin, a provider of outsourced ecommerce for major fashion and consumer product companies. The digitally native retailer has changed ownership several times over the last few years. .

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Odd Muse Makes a Celebrated Return to Covent Garden’s The Yards

365 Retail

Longmartin Properties Ltd, a joint venture between Shaftesbury Capital and the Mercers’ Company, has announced that Odd Muse, the independent ‘investment fashion’ label, has returned to The Yards, Covent Garden for its second pop-up, following its highly successful debut bricks-and-mortar experience at the destination last month.

Fashion 72
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SHEIN and Klarna Embark on ‘In Pink We Trust’ Tour Bus Across UK’s Prime Shopping Locations

365 Retail

Designed to offer an interactive shopping experience, the tour bus features a lavish walk-in wardrobe where visitors can explore SHEIN’s latest fashion collections, ranging from knitwear and denim to partywear and accessories. For fashion insights, Jill Wanless, Editor of HELLO!