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4 Customer Retention Strategies for Your Subscription Business 

Kibo

Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business. In this article, we’ll outline four strategies to help boost your retention rate and discuss how technology will help you implement these strategies.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Community If you’re tasked with customer retention and loyalty and are trying to uncover new ways to cultivate community, then this track is for you. Commerce Retail executives and analysts will explore the future of commerce and how the convergence of content, community and commerce will drive future technology investments.

Retail 205
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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

Profitability: By subtracting Customer Acquisition Costs (CAC) from CLV, a business can determine the profitability of acquiring and retaining customers (a metric known as adjusted CLV or CLV to CAC ratio). What matters is that customers have a low tolerance for delivery issues and will shift to a competitor after one poor experience.

eCommerce 130
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How to get repeat customers: Proven strategies for success

Omnisend

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position.

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5 Ways AI Can Transform the Retail Industry: Examples and Benefits

lateshipment

It has improved in speed, efficiency, and accuracy, thanks, in large part, to improved data and predictive analytics technologies that allow firms to make data-driven business decisions. These technologies can even work on their own, transforming raw data from IoT and other sources into actionable insights with the help of advanced analytics.

Retail 130
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Neuromarketing utilizes technology to track the brain’s blood flow as people respond to audio and visual cues. Take this example of an article headline from Buzzfeed : Normally, I don’t spend my day worrying about who wants to be the Prime Minister. One way to boost sales is through customer retention.