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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Kissmetrics

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). If you focus your efforts on improving organic CTR, you can also improve your Google ranking.

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New & Rising Social Media Platforms: TikTok, LinkedIn, Pinterest, Reddit, & More

ROI Revolution

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

RTP blog

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. Here are some top tips to help small businesses succeed, taken from “big business” wisdom.

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Redefining Your Business Brand: Utilising Social Media for Enhanced Online Exposure

365 Retail

This article aims to guide UK businesses through the labyrinth of social media branding, helping them to optimise their strategy for better reach and engagement. Social Media and Your Business: Why It Matters Social media isn’t just a networking platform anymore; it’s a global marketplace, a customer service hub.

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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. Social Comments & Conversation Rate. Content Reach. MyBodyMyStyle. Time on Page vs. Scroll Depth.

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11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. This will increase your “word-of-mouth” traffic.

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Pacsun Adds RFID to Expanding Omnichannel Tech Stack

Retail TouchPoints

Pacsun will deploy the iD Cloud Store solution from Nedap as it seeks to improve inventory accuracy and gain RFID-powered operational insights to inform replenishment decisions. Nedap also uses a Virtual Shielding algorithm to digitally identify article location at a 98% accuracy rate, according to the solution provider.