Digital Doughnut

MARCH 11, 2024

In the dynamic landscape of digital marketing, success hinges not only on the message but also on how it's delivered. Welcome to the realm where user experience (UX) and user interface (UI) design intersect with marketing strategies to shape the digital journey.

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Marketing Article Customer Experience Mobile 93

Kissmetrics

NOVEMBER 9, 2020

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. Unfortunately, from a marketing standpoint, this is a problem because the copy isn’t commanding enough attention. Eye Tracking Shows The Effect of Video on Search Results.

Marketing 357

Marketing Article eCommerce Other 357

Kissmetrics

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

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Marketing Social Media Books Article 309

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

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Marketing Social Media Document Article 363

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Seventy percent of customers prefer articles to ads according to research.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

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Marketing B2B Article Travel 363

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing.

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Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

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Marketing Social Media Blog B2C 311

Kissmetrics

NOVEMBER 11, 2021

It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. Frequently Asked Questions About Organic LinkedIn Marketing.

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Marketing Social Media Information Article 272

Kissmetrics

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

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Marketing eCommerce Social Media Cryptocurrencies 335

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Digital Doughnut

OCTOBER 17, 2023

This article will assist digital marketers in grasping the advantages and disadvantages of employing artificial intelligence in their online marketing tactics. You will learn about the effects of AI on online marketing strategies.

Marketing 98

Marketing Article Technology Operations 98

Digital Doughnut

OCTOBER 5, 2023

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. This article is ideal for businesses looking to optimise their digital marketing strategy. Find out how to allocate your budget for maximum returns and build credibility through e-word of mouth.

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Channel Marketing Article Social Media 98

Digital Doughnut

JUNE 30, 2023

This article is set to evaluate the difference between PR and Digital Marketing but also describe how the two departments are interlinked. Furthermore, the article explains the similarities between the two and moves to highlight why they are a great pair and how they work together.

Marketing 105

Marketing Article Operations 105

Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 357

Marketing Social Media SEO Presentation 357

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Read the article. In retail you identify and understand your ‘lanes,’ and you do those lanes really, really well,” Tichy said in a recent Retail TouchPoints article. “I

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Retail Article Omnichannel Customer Experience 259

Groove

JUNE 4, 2021

Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. In this blog, we’re diving deep into the Mailchimp email marketing tool. In this blog, we’re diving deep into the Mailchimp email marketing tool. Evaluating The Mailchimp Email Marketing Tool.

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Marketing Merchant Services Shopify Magento 221

Kissmetrics

FEBRUARY 25, 2021

In this article, we’ll discuss how MLOps can help with collaboration between your data and business teams, as well as additional immediate and future benefits of implementing it. All new technology has either a positive or negative effect on the digital marketing industry, so it’s crucial we understand what we’re getting.

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Marketing Seminar Operations Article 257

Kissmetrics

JUNE 8, 2021

If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place. If AMP isn’t already part of your marketing strategy , you should consider it. Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile web pages. What is AMP? Is it still relevant?

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Mobile Definition Marketing SEO 324

Kissmetrics

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

Marketing 359

Marketing Social Media eCommerce Events 359

Kissmetrics

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 331

Social Media Marketing Information Other 331

Kissmetrics

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

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Improvements Marketing Toys Consumer 313

Digital Doughnut

APRIL 21, 2022

Do you know how to do B2B marketing on social media? All social media marketers should know about this who want to achieve reach and traffic. In this article, you will discover how you can become proficient in marketing on social media.

Social Media 116

Social Media B2B Marketing Article 116

Digital Doughnut

JULY 25, 2022

Inbound Marketing vs. Content Marketing: Everything You Need To Know In 2022. This article provides an overview of what inbound marketing and content marketing are and how they work together to attract the attention of potential buyers.

Marketing 97

Marketing Article B2B 97

Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

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Marketing Social Media Improvements Events 352

Digital Doughnut

NOVEMBER 10, 2023

This article explores the vital role of visual statistics in event marketing. Event marketing, a dynamic and versatile strategy, has unique challenges when it comes to measuring its success. Visual statistics, or data visualization, offer a solution by making complex event data accessible and understandable.

Events 98

Events Marketing Article Operations 98

Optimizely

NOVEMBER 1, 2018

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term.

B2C 354

B2C Marketing B2B Article 354

Groove

DECEMBER 29, 2020

Effective blogging will aid in your eCommerce marketing strategy and help your business grow. Before you start pulling out your hair, brainstorm potential eCommerce blog ideas with your executives, sales teams, marketing department and anyone else who interacts with customers. The catch is of course, what topics do you blog about?

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Blog eCommerce Marketing Demo 322

Kissmetrics

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

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Social Media Technology Marketing Arts 287

Digital Doughnut

NOVEMBER 20, 2023

In this comprehensive article, we explore the world of event marketing and its impact on the sales funnel. Event marketing, when strategically integrated into the different stages of the sales funnel, can boost brand recognition, engagement, and conversions.

Events 98

Events Marketing Article Search Marketing 98

Retail TouchPoints

APRIL 18, 2024

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale. That sounds good.

Technology 277

Technology Retail White Paper Fulfillment 277

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Blog White Paper SEO Marketing 158

Kissmetrics

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Marketing 279

Marketing Shipping Costs Social Media Blog 279

Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed.

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B2C Marketing Games Social Media 312

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing.

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Marketing eCommerce Social Media Automotive 266

Ecommerce Platforms

SEPTEMBER 27, 2021

If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for a more automated copy-improvement method. Yet, that's not the only thing you receive.

Merchant Services 210

Merchant Services Marketing Article Social Media 210

Kissmetrics

OCTOBER 29, 2019

Just like when you search for “what is it like to be in the Olympics”, you’ll see a list of results that look something like this: Although the first result has the title of “What it’s like to go to the Olympics”, the article doesn’t break down what it is like to go as an attendee, it breaks down what it is like to go as an athlete.

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Marketing SEO Travel Article 278