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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331
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Mailchimp Email Marketing: A Look At The Tool's Features

Groove

Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. In this blog, we’re diving deep into the Mailchimp email marketing tool. In this blog, we’re diving deep into the Mailchimp email marketing tool. Evaluating The Mailchimp Email Marketing Tool.

Marketing 221
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22 Marketing Techniques That Cost You Time, Not Money

Kissmetrics

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. Strictly speaking, none of the techniques in this article are “free.” What can they do?

Marketing 325
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Recommended COVID-19 reading – a curated list of the week’s top marketing articles

Dynamic Yield

A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic. The post Recommended COVID-19 reading – a curated list of the week’s top marketing articles appeared first on Dynamic Yield.

Article 36
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Recommended COVID-19 reading – a curated list of the week’s top marketing articles

Dynamic Yield

A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic. The post Recommended COVID-19 reading – a curated list of the week’s top marketing articles appeared first on Dynamic Yield.

Article 36
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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

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How to Use Machine Learning to Improve Your Digital Marketing

Kissmetrics

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.