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Saks Evolves Saks Social Club, Focusing on Mental Health and Art Initiatives

Retail TouchPoints

Saks has expanded its brand ambassador program, Saks Social Club , and is leveraging its members to boost awareness of mental health issues and support public art projects. Deepika Chopra.

Arts 264
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Generative Art is Helping (re)Humanize the Retail Experience

Retail TouchPoints

Art, in its many forms, has continuously inspired the human mind across different stages of our evolutionary journey. When it comes to retail, art has always played a key role in helping shape brand aesthetics and is often used to deliver non-verbal communication. But how exactly does generative art work? Read part one here.

Arts 290
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Retail Pricing is a Science – Not an Art

Retail TouchPoints

With margins being squeezed from rising inflation and inventory challenges, brands need to better align pricing with the current market conditions and consumer demand. While these are all valuable inputs, they lack the foresight and first-party nature of direct consumer validation. Striking this balance is delicate, to say the least.

Arts 278
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Latest CAMP Location Showcases the Art of Child’s Play

Retail TouchPoints

The location, aptly called Art CAMP , is reminiscent of summer camp and its myriad of activities. On the first floor, consumers can shop a vast array of merchandise — from the hottest L.O.L But or its latest New York City store at The Shops in Columbus Circle, CAMP is focusing on the power of creativity.

Arts 264
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Three Ways Murals Paint the Way for Retailers to Transform the Consumer Experience

Retail TouchPoints

Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing an advertising strategy that is both captivating and authentic. The short answer: through art. Bold art not only stands out, it also generates a buzz and offers connection. Foster Engagement.

Arts 284
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The Art of Integrating UX and Interior Design Through Apps

Retail TouchPoints

Balancing Needs and Wants is a Sensitive, Empathetic Art Form. Still, when it comes down to decorating the home, some may be shocked at just how complicated, time-consuming and expensive the process is. Built within us is a sense to thrive in environments that prioritize efficiency, productivity and overall simplicity.

Arts 264
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10 Consumer Trends Shaping the Future of Retail

Retail TouchPoints

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. Future Commerce partnered with Method + Mode to conduct broad consumer research over a period of three months ending in January 2021. The desire for more, not less, is winning the battle for our psyches.

Consumer 342