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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

The first step is choosing the right AI technology that integrates seamlessly with your existing systems, whether it’s your customer relationship management platform or customer service software. The next stage is integrating AI into internal processes before rolling it out in customer-facing applications.

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)? Personalization with Privacy.

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What to Consider When Incorporating AI into Your Retail Business

Retail TouchPoints

But as retailers expand their use of AI technologies, they must be mindful of the legal implications raised by these novel tools, particularly as the law governing training, use and deployment of AI technologies develops. These types of uses should be carefully implemented to ensure compliance with relevant privacy laws.

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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Lo and Behold, Reveries of the Connected World” is a documentary detailing how we became so dependent on technology. It’s about internal guidance, like privacy policies, and ethical standards.

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Personalization is Changing the Search Bar — and Retailers Need to Keep up

Retail TouchPoints

And regardless of sophistication, most of these systems often compromise consumer privacy in order to provide targeted advertising, which simply isn’t sustainable. This shift will be especially impactful in subjective and highly personal industries, not only with music but also with things like art and fashion.

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Google Offers up its Search Engine Tech to Retailers

Retail TouchPoints

Traditional search technologies don’t work in the modern age of online retail, where tens or even hundreds of thousands of items are available on a single ecommerce site.

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From the Desk of Timothy Seward: Data-Driven Privacy

ROI Revolution

The drive to user privacy has been outpacing the capabilities of attribution technology. Of all the themes covered at Google Marketing Live last month, none came across more prominently than Google’s commitment to honor user concerns around privacy. Facebook has also been showing a growing commitment to user privacy.