Long B2C Sales Cycle? Use Content to Power Marketing
Optimizely
NOVEMBER 1, 2018
You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. Customer reviews.
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