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How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing. The answer?

B2B 314
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B2B ecommerce: start with a plan

GetElastic

Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. But in order to meet the demands of the emerging digital-first B2B buyer, organizations need to take a hard look at their current digital offerings and make a change.

B2B 142
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218
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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145
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Top 6 B2B E-commerce examples: Making It Easier for Businesses to Grow and Thrive

MagentoBrain

Welcome to this post "From Amazon Business to Alibaba: The Top B2B E-commerce Examples to Learn." In today's digital age, having an online presence is crucial for businesses to thrive, and this is especially true in the B2B space. Alibaba Alibaba is a Chinese e-commerce giant that operates in the B2B and B2C space.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107