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Revolutionising Customer Experience with Blockchain Technology

Digital Doughnut

Blockchain technology, often associated with cryptocurrencies like Bitcoin, is evolving far beyond its financial origins. Businesses across multiple sectors are waking up to the transformative potential of blockchain, particularly in the realm of customer experience (CX).

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. virtual reality).

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How chatbots can optimize customer experience (CX)

GetElastic

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. Chatbots are an artificial intelligence-powered technology designed to engage in conversation with human users over the internet. The B2C Experience.

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How to Use Voice as a B2C Acquisition Channel

Optimizely

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. Listen to where your customers are. In their home?

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But it takes a major shift in thinking and technology to pull it off. The many systems of B2C marketing. Own your customer data.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. The post The Role of the B2C Marketer Is Changing Fast. Data Scientist.

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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

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