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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354
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Don’t Miss These Top Ecommerce Conferences in 2018

BigCommerce

One of the best ways to keep current with trends in the market is by attending ecommerce conferences. In this post, you’ll find nine of the top ecommerce expos worldwide and what you can expect from attending them, and you’ll also learn how to effectively prepare to for a conference. Top Ecommerce Conferences to Attend.

eCommerce 331
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How to Run an Online Contest for Your B2C Brand

Optimizely

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Done right, an ecommerce contest can help you tick all these boxes, and then some. The post How to Run an Online Contest for Your B2C Brand appeared first on Zaius.

B2C 210
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Why Enterprise Ecommerce is Moving to SaaS: 16 Examples from Toyota to Camelbak

BigCommerce

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. This is all representing a shift in approach, ‘Agile Commerce’, that brands are taking in order to keep pace with rapidly evolving customer needs. Paul Mitchell.

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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

ecommerce revenue from auto and parts retail sales are projected to reach $51.6 With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. 13 Best Automotive Ecommerce Sites. Sign up for our weekly newsletter. CruiseMaster.

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Engage Buyers Between Purchases with an Ecommerce Content Strategy

Optimizely

Customer loyalty is everything for ecommerce brands. Your ecommerce content strategy should help build a positive feeling about your brand, and ensure it stays top of the customer’s mind. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.

eCommerce 210
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How to (Realistically) Start an Online Ecommerce Business That Actually Grows

BigCommerce

For those looking to start a new ecommerce business venture, those dreaming of turning a side-gig into a full-time job and long-term, sustainable business , the key to your success is the same. Are you are an entrepreneur who plans on starting a brand new ecommerce business? You must know your options. Show Up Every Day. Find a niche.

eCommerce 419