Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Turns out, direct mail marketing is a robust way to stay connected with your customers through personalization. a jury summons.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

ROI Revolution

MAY 6, 2021

It is also used for tracking and attribution. You can count on this blog article to be your resource as brands everywhere prepare for the changes and aim to minimize disruptions to their advertising efforts. It is also used for tracking and attribution. Stay tuned to this blog for the latest on how Apple’s iOS 14.5

eCommerce 158

eCommerce Marketing Events Download 158

ROI Revolution

JANUARY 13, 2020

Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. 2020 Is the Year of Clear Vision.

Marketing 174

Marketing Social Media Mobile Consumer 174

RTP blog

SEPTEMBER 25, 2018

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. It’s true that attribution can appear throughout the retail enterprise, whether it’s in the store, online or at home.

Channel 150

Channel Multi-channel Marketing Merchant Services 150

Liveintent

OCTOBER 12, 2021

Most digital marketers are familiar with the term lookalike modeling, and most know it’s an effective way of targeting new audiences. These are the questions many marketers continue to struggle with — and with good reason. These are the questions many marketers continue to struggle with — and with good reason.

Fashion 127

Fashion Consumer Marketing Customer 127

Pivotree Blog

JANUARY 5, 2024

Likewise, just as customers use these hierarchies to find the products they want to buy, companies understand how the structure of an eCommerce hierarchy is integral to the merchandising and marketing of their products. It’s what we in the product data world call a master attribution hierarchy.

eCommerce 52

eCommerce Gifts Information Management 52

UpSellIt

JUNE 26, 2023

Affiliate marketing has emerged as a powerful avenue for individuals and businesses to monetize their online presence. With its potential for passive income and flexible working arrangements, affiliate marketing has gained significant popularity in recent years. What is Affiliate Marketing? How Does Affiliate Marketing Work?

Technology 78

Technology Payment Services Payments Merchant Services 78

ROI Revolution

APRIL 17, 2024

Programmatic SEO , sometimes called automated SEO, refers to any strategy that uses product attributes, keyword targets, or other input data to automatically generate new landing pages at scale. Programmatic SEO can be an appealing option to save time and drive quicker results if your business has a small marketing team or limited bandwidth.

SEO 78

SEO Books Reference Other 78

Liveintent

DECEMBER 21, 2021

By now, we all understand that the deprecation of cookies has major implications for digital advertising. Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. Channel diversification. Groth’s reply?

Webinar 127

Webinar Channel Games Presentation 127

Omnisend

SEPTEMBER 15, 2021

Dedicating time to retaining your customers is marketing 101. We’re confident that our equation— Amazon Attribution plus Omnisend —can help merchants capture new customers efficiently. But digital ads are expensive, for starters. Of greater significance, it has market trust. Advertising with Purpose. Another perk?

Shipping Costs 148

Shipping Costs Customer Merchant Services Payment Services 148

GetElastic

MAY 7, 2019

Digital research firm eMarketer predicts for 2019 that digital advertising spend will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers. This seismic shift has implications for all aspects of your marketing strategy, from the responsibilities of your CMO to your brand’s logo.

Customer 137

Customer Marketing Channel Supplies 137

Inflow Insights

OCTOBER 4, 2021

first hit digital marketers’ inboxes, there was an uproar. In this blog, we’ll share: What Apple’s iOS 14.5 In short: Audiences are shrinking, conversions are not being attributed properly, and delayed attribution has made reporting trickier to do (and understand) for all involved. What is the Apple iOS 14.5

eCommerce 112

eCommerce Recommendation Social Media Events 112

Retail TouchPoints

MARCH 16, 2023

The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX , which owns the Bon-Ton brand , among others, in an interview with Retail TouchPoints. The descriptions do matter, content matters, words matter, and this new AI is incredibly good at it. ”

SEO 317

SEO Retail Merchant Services Social Media 317

ROI Revolution

APRIL 12, 2023

With so much uncertainty in today’s ecommerce landscape, many businesses are cutting back on marketing – and neglecting their long-term business growth in the process. In fact, according to ROI Revolution’s 2023 State of Digital Marketing Survey, only 42.1% increasing their budget in 2022. Not sure where to start?

PPC 78

PPC Social Media Shipping Costs Supplies 78

ROI Revolution

NOVEMBER 9, 2022

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Digital natives have grown up in a world of 1-to-1 connections.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

Kissmetrics

MARCH 9, 2021

Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. At its core, lead scoring functions is a tool for marketers looking to qualify their leads accurately. Why do lead scores matter? Less Wasted Time and Money.

B2B 257

B2B Information Marketing Improvements 257

CPC Strategy

JANUARY 29, 2024

Google’s shift away from third-party cookies is a key moment in digital advertising’s ongoing move towards more privacy. The evolving digital privacy scenario is becoming more intricate due to the rise of state regulations; soon, 42% of the U.S. Today, many digital marketing capabilities are powered by cookies.

Blog 52

Blog eCommerce Improvements Shopping Carts 52

CPC Strategy

JANUARY 29, 2024

Google’s shift away from third-party cookies is a key moment in digital advertising’s ongoing move towards more privacy. The evolving digital privacy scenario is becoming more intricate due to the rise of state regulations; soon, 42% of the U.S. Today, many digital marketing capabilities are powered by cookies.

Blog 52

Blog eCommerce Improvements Shopping Carts 52

Liveintent

DECEMBER 13, 2022

Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. Further, legislative changes are redefining the digital advertising landscape.

Marketing 118

Marketing Information Channel Presentation 118

RTP blog

DECEMBER 20, 2019

Almost all grocers think they have a digital circular, but I like to refer to them as “digitized circulars” because they look just like their print counterparts. While they are technically “digital,” these too have the same deficiencies as print. The equivalent for digital circulars is the visual you present in the social feed.

Food and Beverages 195

Food and Beverages eCommerce Presentation Books 195

ROI Revolution

AUGUST 26, 2019

Every year, businesses of all types invest billions of dollars into digital marketing. Marketing Charts estimates that the online advertising market is already $30 billion larger than TV advertising. Not only has this market’s spend grown exponentially in the last 10 years; its number of channels has, as well.

Social Media 68

Social Media Mobile Channel Marketing 68

ROI Revolution

NOVEMBER 22, 2019

As 2020 draws nearer and nearer, it’s a good idea to take a look at the trends that will shape how ecommerce brands will navigate the digital future. Facebook Attribution, Google Smart Shopping, and Amazon DSP are three of these major 2020 marketing trends. Facebook Attribution.

Marketing 78

Marketing Webinar Social Media Channel 78

ROI Revolution

NOVEMBER 22, 2019

As 2020 draws nearer and nearer, it’s a good idea to take a look at the trends that will shape how ecommerce brands will navigate the digital future. Facebook Attribution, Google Smart Shopping, and Amazon DSP are three of these major 2020 marketing trends. Facebook Attribution.

Marketing 78

Marketing Webinar Social Media Channel 78

ROI Revolution

MAY 9, 2022

As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.

Food and Beverages 78

Food and Beverages eCommerce Customer Social Media 78

ChannelAdvisor

MARCH 18, 2022

This is the second installment in our new, weekly blog series on multichannel commerce. Missed the first blog? Marketers, Get Marketing. As more retailers catch on and take up digital shelf space, it leaves less room for organic product discovery and lowers your chance for your profitability. Absolutely.

Multichannel 97

Multichannel Marketing eCommerce Channel 97

ChannelAdvisor

MARCH 18, 2022

This is the second installment in our new, weekly blog series on multichannel commerce. Missed the first blog? Marketers, Get Marketing. As more retailers catch on and take up digital shelf space, it leaves less room for organic product discovery and lowers your chance for your profitability. Absolutely.

Multichannel 94

Multichannel Marketing eCommerce Channel 94

Pivotree Blog

OCTOBER 18, 2023

Collin Shaw Collin emphasized the importance of awareness and effective communication in the commercial vehicle parts market. He pointed out that education and marketing play a critical role in showcasing products, especially in the age of digital transformation.

eCommerce 69

eCommerce Technology eCommerce Platforms EDI 69

RTP blog

SEPTEMBER 24, 2018

By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving toward transparency, especially for retailers. This new data apparatus allows retailers to more effectively market across devices and connect offline and online activity. How is this done?

Marketing 150

Marketing Retail Management Technology 150

Kissmetrics

DECEMBER 30, 2020

To get quality backlinks, there are only a few strategies I know you can get them: Linkable content marketing Blogger outreach Guest posting Curated, in-content backlinks Strategic link placements. Either way, the link-building strategy you’ll need in this scenario is called linkable content marketing. Is it a good blog post?

SEO 359

SEO Recommendation Blog Other 359

Liveintent

APRIL 20, 2021

For instance, if you’d told a younger version of myself I’d be writing a blog post for my company’s website using a lame meme that was already old when I found out about it a year ago as the blueprint, I’d be incredulous. It’s crazy what the passage of time shows us. Yet, here we are.

Subscription 118

Subscription Blog Management Channel 118

RTP blog

AUGUST 2, 2019

You’ll be rewarded through quicker time to market for content campaigns, better use of resources and more relevant customer experiences. They do this by separating the content repository from the presentation layer, and then structuring content so it’s easy for developers to use it in any digital device. It’s paying off.

Multi-channel 150

Multi-channel eCommerce Channel Presentation 150

Kissmetrics

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. Influence Drives the Value of Your Product.

SEO 339

SEO Other Blog Marketing 339

ESW

SEPTEMBER 12, 2023

This renewed excitement in fragrance and perfume sales can be attributed in part to Gen Z. Some are taking that income to the ecommerce beauty and fragrance market in droves. From how they wear it to where they buy it and why, Gen Z is shaking up the fragrance market. In 2022, the home fragrance market value was $9.15

Beauty and Health 144

Beauty and Health Shipping Costs Shipping Channel 144

ChannelAdvisor

SEPTEMBER 19, 2022

To help sellers prepare for the season ahead, we decided to highlight some advice from our Managed Services experts in a Q&A blog series. . We sat down with Francine Stylski, one of our client strategy managers for digital marketing, to get some of her Amazon Advertising tips for the upcoming holiday season.

Payment Services 96

Payment Services Recommendation eCommerce Management 96

ROI Revolution

APRIL 8, 2021

It is also used for tracking and attribution. You can count on this blog article to be your resource as brands everywhere prepare for the changes and aim to minimize disruptions to their advertising efforts. Stay tuned to this blog for the latest on how Apple’s iOS 14.5 update impacts digital marketing and ecommerce brands.

eCommerce 78

eCommerce Marketing Events Download 78

Kissmetrics

OCTOBER 2, 2020

NP Digital – Best for Local SEO and Reputation Management. NP Digital is my agency. If you’re familiar with my work, you know that I have a strong background in search engine optimization and digital marketing. It’s hard to believe that I’ve been a marketer for more than 20 years!

Management 298

Management Small Business Retail Social Media SEO 298

Ecommerce Platforms

JUNE 22, 2023

Both Shoplazza and Shopify are comprehensive ecommerce solutions, designed to help would-be business owners get started in the digital world. Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best?

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104