Kissmetrics

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? But what if there was another way to get traffic from Google? And no, I’m not talking about Google News… there is actually an easier way. Google Discover. It’s called Google Discover. Google Discover is everywhere, you just don’t know it.

SEO 346

SEO Mobile Channel Other 346

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google Shopping Ads.

B2B 347

B2B Social Media Merchant Services Reference 347

ROI Revolution

JULY 27, 2022

You might be wondering, Have the standards for my product feed changed, too? Although the product feed requirements have not changed with Performance Max, the optional attributes add opportunities to expand into untapped revenue. Why Is Performance Max Product Feed Optimization Such a Big Deal?

Merchant Services 78

Merchant Services PPC Blog Information 78

Kissmetrics

JANUARY 12, 2021

On the hunt for a Google+ (also called Google Plus and G+) alternative? Here are the best Google Plus alternatives and how you can use them to grow your business online. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down?

Social Media 254

Social Media eCommerce SEO Information 254

ROI Revolution

MARCH 2, 2020

In an exciting recent announcement , which was followed by an email to merchants, Google provided more information about the surfaces across Google program. The surfaces across Google program is exciting for that exact reason. If you recently started submitting data to the Merchant Center, then getting started is easy, too.

Shipping Costs 131

Shipping Costs Recommendation Information Accessories 131

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Optimize your product feed. Create a plan for out-of-stock products. Not sure if a top-performing product deserves its own campaign?

PPC 166

PPC Toys Gifts SEO 166

Retail TouchPoints

MARCH 16, 2023

Given how quickly generative AI has gained widespread attention , its initial hype cycle may already be giving way to “a second smaller wave of the things that actually work ,” according to Brian Hennessey, Co-founder and CEO of the AI-powered product information management (PIM) solution Talkoot in an interview with Retail TouchPoints.

SEO 320

SEO Retail Merchant Services Social Media 320

Kissmetrics

DECEMBER 24, 2020

How can you optimize search for the posts you create? Users can search for topics or by interest, just as you would on Google. How can you create content on Instagram that is optimized for users who are searching by interest? Spelled out, it’s Instagram Search Engine Optimization. Why Is Instagram SEO Important?

SEO 363

SEO Social Media Other Improvements 363

Kissmetrics

JUNE 23, 2020

Lesson #1: Conversion Rate Optimization. Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

JULY 31, 2021

Interest: Next, you build their interest in your product. In other words, people need nurturing before they’ll buy a product. For example, you might use Google Analytics or email automation software to measure your success rates. The first stage is all about building brand and product awareness.

Download 361

Download Social Media Subscription Customer 361

ChannelAdvisor

MARCH 18, 2022

This is the second installment in our new, weekly blog series on multichannel commerce. Missed the first blog? It means segmenting your campaigns and continually optimizing for the greatest ROI. . Retail media is advertising within retail sites and online marketplaces to boost product visibility and revenue. Absolutely.

Multichannel 97

Multichannel Marketing eCommerce Channel 97

Inflow Insights

SEPTEMBER 27, 2021

And, if not properly addressed, out-of-stock items can lead to wasted online ad spend in the next few months, making it hard to take advantage of Google Shopping seasonality trends. How Google Shopping and Search Track Out-of-Stock Products. In Google Shopping Ads, product stock level always matters.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Inflow Insights

MARCH 27, 2020

If you go to Google and search “eCommerce Marketing Strategy,” you’re more than likely to turn up articles that provide beginner-friendly and surface-level advice. Segmenting and optimizing social media ads to each stage of the marketing funnel is key. 2: Use Facebook Ads and Google Ads Together. KPI: Cost per mille (CPM).

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

DECEMBER 14, 2021

Editor’s note: This blog was originally published in 2017. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. The Challenges of Google Shopping. Google Shopping campaigns don’t target keywords like most Search campaigns.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. Despite the growth of mobile shopping, the majority of shoppers only use their phones to look up deals or product information — and then head to a store or a desktop to make big purchases. All the info you need is available in your Google Analytics.

Mobile 363

Mobile Social Media Article Payment Services 363

Inflow Insights

DECEMBER 1, 2021

Editor’s note: This blog was originally published in 2019 and has been updated for accuracy. If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Our Recommended Google Ads Automation Strategies. Automated Bidding. Target ROAS. Target CPA.

eCommerce 120

eCommerce PPC Recommendation Information 120

ChannelAdvisor

MARCH 18, 2022

This is the second installment in our new, weekly blog series on multichannel commerce. Missed the first blog? It means segmenting your campaigns and continually optimizing for the greatest ROI. . Retail media is advertising within retail sites and online marketplaces to boost product visibility and revenue. Absolutely.

Multichannel 94

Multichannel Marketing eCommerce Channel 94

ROI Revolution

AUGUST 24, 2021

In late April 2020, Google announced the expansion of the Surfaces across Google program in an effort to grow free organic traffic to advertisers’ sites. As the program rolled out and we learned more about the opportunities it would provide, we wanted to get a better understanding of how it would impact Google Shopping.

Electronics 109

Electronics Article Accessories Apparel 109

ROI Revolution

SEPTEMBER 29, 2023

Despite these challenges, there are reasons for optimism. This leads to missed opportunities for impactful, optimized campaigns. But exorbitant spending doesn’t always lead to optimal results. Why so many brands miss it: Inefficient segmentation often results from working with multiple agencies simultaneously.

White Paper 78

White Paper Consumer Marketing Books 78

Inflow Insights

NOVEMBER 11, 2021

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search). In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. Google Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Kissmetrics

JANUARY 20, 2021

It includes people who are shown your posts in their own feed or because their friends have interacted with you. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Understanding Facebook’s News Feed Algorithm.

Social Media 363

Social Media Blog Marketing Other 363

Kissmetrics

MAY 4, 2021

They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Create a Website or Blog.

Social Media 334

Social Media Blog Channel Events 334

ChannelAdvisor

SEPTEMBER 1, 2022

To help sellers prepare for the season ahead, we decided to highlight some advice from our Managed Services experts in a Q&A blog series. Read the first blog in this series: E-Commerce Marketplace Best Practices for the Holidays. Check product feed health. Resolve any errors or disapprovals in Google Merchant Center.

Shipping Costs 89

Shipping Costs Marketing Merchant Services eCommerce 89

Kissmetrics

SEPTEMBER 29, 2020

The platform is based around videos that max out at 15 seconds (and can be combined for up to a total of 60 seconds, and people interact with videos by scrolling through their feeds. Once you’ve recorded a video, you then have access to a “post-production” area. Many small businesses find in-feed ads get the best results.

Marketing 362

Marketing Social Media SEO Channel 362

ROI Revolution

DECEMBER 13, 2022

Is it the same as structured data? Keep reading for the answers to these questions and more, as we cover all things schema-related for SEO and free and paid product listings. This article primarily covers Google but also applies to other platforms such as Meta, Microsoft, etc. Microdata is another form of structured data.

SEO 78

SEO Recommendation Shipping Costs Merchant Services 78

Store Growers

DECEMBER 12, 2016

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. Clicks on Google Shopping are a lot cheaper compared to click on text ads. for product queries while you would easily pay $0.6 Visitors that click on a product advertisement have a very high purchase intent. Inspiration.

Improvements 123

Improvements Blog Channel eCommerce 123

Kissmetrics

FEBRUARY 4, 2021

Shopify is a solid option for ecommerce applications with its fully responsive templates, AMP support on product pages, and dropshipping features. It also comes loaded with page layout tools, data capture, and email marketing features. Shopify or Wix: Which Is Better? Ready to check out Wix? Give it a try with a free trial.

Shopify 285

Shopify Payment Services Payments eCommerce Platforms 285

ROI Revolution

NOVEMBER 9, 2022

In this article, explore 2023 ecommerce predictions from 17 digital marketing experts at ROI who specialize in strategies ranging from Amazon and paid search advertising to SEO and website optimization and more! In Fall 2022, Google announced plans to roll out major changes to mobile search results.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ChannelAdvisor

FEBRUARY 25, 2020

Proper management of your product data and feeds is essential for e-commerce success, regardless of your business size, product category or technical background. Investment in product advertising by brands and retailers is at an all-time high. Do you currently automate your optimization activities?

Management 59

Management eCommerce Channel Improvements 59

MagentoBrain

FEBRUARY 17, 2023

13 Traffic Sources for Online ECommerce Stores Traffic is the basis for product sales in eCommerce stores. In this blog post, we present the 13 best measures that will bring more visitors to your store in the long term. The road to well-optimized e-commerce stores is long, many things have to be considered.

eCommerce 52

eCommerce Social Media Shipping Costs Merchant Services 52

ChannelAdvisor

MARCH 3, 2020

Proper management of your product data and feeds is essential for e-commerce success, regardless of your business size, product category or technical background. Our teams take the time to assess hundreds of feeds each month for brands and retailers not currently working with ChannelAdvisor. Read Part I. ).

Management 66

Management eCommerce Channel Recommendation 66

ROI Revolution

FEBRUARY 28, 2020

While Amazon remains the fastest-growing advertising channel, Google reigns in terms of ad revenue share, owning more than 73% of that $55.2B. It’s essential to note that Google ad revenue is still growing at a tremendous rate. For our clients, Google ad revenue grew 32% in 2019! displays. Multichannel Is Mandatory.

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ROI Revolution

NOVEMBER 11, 2019

Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. Google Smart Shopping is a good fit if your brand… Places bids manually or uses a 3P platform, but isn’t currently hitting KPIs. Is open to running ads through the Google Display Network (GDN).

Download 114

Download Marketing Improvements Consumer 114

Inflow Insights

SEPTEMBER 13, 2021

In this blog, we’ll tell you everything you need to know about micro conversions in the eCommerce space, including: What micro conversions are and why they’re important Which micro conversions your online business needs to track And how micro conversions should be a part of your holistic digital marketing strategy. purchases).

Marketing 109

Marketing Shopping Carts PPC Social Media 109

ROI Revolution

FEBRUARY 4, 2020

More merchants are uploading their product catalogs to the platform, helping to connect more users with products they can buy via Pins. If you’re thinking about adding this platform to your arsenal of advertising giants, now is the optimal time. Mobile Optimizations and Descriptions. Why should you care?

Mobile 88

Mobile Reference Recommendation Improvements 88

ChannelAdvisor

APRIL 17, 2020

Proper management of your product data and feeds is essential for e-commerce success, regardless of your business size, product category or technical background. There are more products, more advertisers and more advanced strategies than ever before. Use Google Merchant Center Promotions. And it makes sense.

Management 59

Management eCommerce Merchant Services Clothing 59

ROI Revolution

SEPTEMBER 7, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. There’s still time to optimize your copy for Google to crawl during the holiday season and improve your organic keyword rankings.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147