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After 25 Years, a Rebrand is Just the Beginning for Edible

Retail TouchPoints

He turned the idea into a business — and Edible Arrangements into a household name. But his daughter, Somia Farid Silber, who’s now the company’s President, isn’t coasting on the company’s past success — she’s too busy thinking about the next 25 years. Retail TouchPoints: How do the company’s origins relate to you and your family?

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Social Media Branding Tips from the Experts

Groove

Social Media has become one of the most influential marketing tools used today. Companies market their brands by posting videos, photos and other creative content to drive a consumer market. However, taking the time to develop a social media strategy will help your brand establish longevity and customer loyalty.

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Shoptalk 2022: Advanced Personalization Strategies and the Power of Community

Retail TouchPoints

With most brands the product comes first, but we started with the community first,” said actress Brooke Shields, Founder and CEO of the digital wellness platform Beginning is Now , which is aimed at women over 40. As an actress you’re expected to be in your 20s forever, but [women in general] are not marketed to after 40 ,” Shields added.

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NRF Webinar: Retailers Must Embrace Role as Community Stewards to Succeed in the Next Normal

Retail TouchPoints

As they do, corporate responsibility is expected to once again take the spotlight, according to panelists on the State of Retail and the Consumer 2021 webinar. In our recent survey, we see that 50% to 60% of consumers are still moderately trusting of independent retailers, online retailers and consumer product brands. “In

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The Social Media Factor: Amplifying Your Brand’s Impact

Wiser

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Its reach is vast, with billions of users actively engaging on various platforms every day.

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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

Everywhere I go, business leaders ask me, “What’s the next big thing in retail?” But instead of running after the same moving target everyone else is chasing, a smarter question for leaders to ask is, “What’s missing in society, and what do people feel they’re lacking in their lives?”

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10 Effective LinkedIn Advertising Ideas

Kissmetrics

While there is a slew of social platforms available for digital marketing endeavors, LinkedIn is unique. Where else can marketers find business-minded individuals and target them with incredible accuracy? In fact, more than 50 percent of US marketers will advertise on LinkedIn this year.

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