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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. That is, ensuring customers can leverage the loyalty program online and in-store. That’s where a mobile app is so valuable. 

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Social Proof Strategies and Their Importance in Ecommerce

UpSellIt

It’s the digital equivalent of word-of-mouth marketing, where the experiences and opinions of others serve as validation for your brand, product, or service. The Value of Social Proof Social proof is a dynamic tool that increases conversions while enhancing trust in your brand.

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Rewards Case Study: Sephora’s Beauty Insider

Smile.io

The social status associated with joining this elite group leads to the most effective form of motivation. Just look at how many people are bragging about their VIB Rouge status on social media outlets like Twitter. Based on their member’s comments on social media, they’ve clearly got this down to a science.

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Rewards Case Study: Tim Hortons Rewards

Smile.io

While Tim Hortons’ former program did have a dedicated mobile app it had several layers of complexity that didn’t add to the customer experience. To achieve this, your program needs to be appealing and motivating for your customers. Additional program features should be used to motivate member engagement.

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Rewards Case Study: tarte perks

Smile.io

This feature of the program saves customers from buying full size products that don’t work for their skin tone, while also getting them hooked on some current must-haves (after all, you can never have too many skincare products). First, this does nothing to keep customers engaged in the program between purchases.

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Inside Liquid Death’s Killer Growth Playbook

Retail TouchPoints

The brand, lauded for always pushing creative limits, is a textbook case study on ways to tap into culture to drive brand awareness and acquisition. Liquid Death spotlights social media haters by releasing albums that put the negative reviews to music. And as they say, the rest is history.

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The 6 Best Digital Marketing Companies of 2020

Kissmetrics

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. An impressive portfolio.

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