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Four Advocate Personalities Turn Customer Goodwill Into Gold

Forrester eCommerce

Question: How is a customer marketer different than other marketers? (No, No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.

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The Trouble with Endless Aisles, Rogue Sellers, and Losing Control Over the Customer Experience

Fabric

Furthermore, losing control of the customer experience can attract bad actor sellers and expose businesses to financial, legal, and operational risks. Their marketplace has attracted bad actor sellers and their carefully-planned expansion into the long tail has eroded the customer experience and negatively impacted the brand.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

Whenever a brand reconfigures its loyalty program, there’s cause for worry amongst its most loyal customers.   That’s because rewards program changes devalue the points currency more often than not, making them less enticing to loyal customers. Will my points be worth the same value? Are you changing your rewards?

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Loyalty Case Study: Starbucks Rewards

Smile.io

It’s safe to say Starbucks has an abundance of loyal customers. They have been doing things differently ever since, including customer loyalty. They have created a loyal following of customers both with their customer experience and revolutionary rewards program. million active Starbucks reward members.

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Crucial Intel: Customer Obsession Matters

Forrester eCommerce

Intel, a tech giant with over 121,000 employees, sets an example for organizations that are considering becoming more customer obsessed. Despite its size and complexity, Intel has made big strides in all three customer obsession competencies: leadership, strategy, and operations. In our new report, Case Study: […].

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What all Retailers Should Know About Outsourcing Customer Service

Retail TouchPoints

As your business grows, so too will the customer support tickets, making it critically important that you scale your support team alongside your customer or order growth. Because customer service could make or break your company’s success: 68% will pay more for products and services from a company with good customer service.

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Rewards Case Study: DICK'S Sporting Goods and Nike Team Up on Customer Loyalty

Smile.io

DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Customers of DICK’S and Nike can now link their DICK’S’ ScoreCard and Nike Membership loyalty program accounts to unlock exclusive products, events, and offers.