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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Consumers Are Shopping in More Locations Than Ever. 44% shopped at web stores.

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7 Strategies to Convert Comparison Shopping Consumers

UpSellIt

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping?

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Everything You Ever Wanted To Know About Comparison Shopping Engines

ChannelSale

Thousands of online vendors are swearing by comparison shopping engines. What Are Comparison Shopping Engines? If the name didn’t give it away already, Comparison Shopping Engines (CSEs) are, in short, retail aggregators. How comparison shopping engines work is quite simple.

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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail TouchPoints

The acquisition was made to enable a wide variety of shoppable content in native formats on retailers’ own digital properties, through the Klarna ecosystem and across social channels. These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with the goal of becoming a “retail bank, payments and shopping service,” according to the company. retail sales by 2024 , with 40% of U.S. millennial and Gen Z consumers already using social to shop.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up for ‘Shipageddon’ part two. The upswing in ecommerce sales from COVID-19 led to Shipageddon 2020 as brands and retailers couldn’t keep up with significantly increased demand.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.