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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 288
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 218
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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. Get your free comprehensive omnichannel report now. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 1

Fabric

Welcome to The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1 of this two-part series, we’ll cover the basics of dropshipping and explore the reasons why every fashion retailer should consider switching from a traditional retail model to an asset-light dropship model. Let’s dive in! What Is Dropshipping?

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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. Now more than ever, “omni” is the focus.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Moving from Traditional DTC to a Digital-First Approach.