Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. Social commerce is already a multi-billion dollar business in the U.S.,

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Retail TouchPoints

AUGUST 11, 2021

The site has become a de facto search engine for many consumers, with 53% of shoppers in the U.S. Not all marketplaces are created equal ,” said Mohit Mohal, Managing Director at the A&M Consumer and Retail Group in an interview with Retail TouchPoints. Selecting the Optimal Marketplace Mix. Think about it like a set of golf clubs.

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Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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Retail TouchPoints

SEPTEMBER 18, 2023

It’s true that the character of Amazon has seen some dramatic shifts in the last decade: 10 years ago third-party sellers represented 40% of sales on Amazon; now those scales have tipped in the other direction, with sellers representing 60% of all sales. A decade ago, hardly any sellers sold globally through Amazon; last year, U.S.-based

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Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

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Retail TouchPoints

JUNE 27, 2023

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. Retailers and brands spend weeks or months mapping new products and catalogs to online channels.

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Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets.

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Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. For instance, TV attribution is unique (consumers can’t click on a TV).

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Retail TouchPoints

JANUARY 23, 2024

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1. Michelle Gass, President of Levi Strauss & Co.,

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RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

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Retail TouchPoints

MARCH 29, 2024

Executives in this role are caught in a whirlwind of balancing investments with rapidly evolving consumer touch points, staying afloat amidst a sea of trends, strategies and tactics. Authenticity resonates with teams and consumers alike. The pace and complexity are why many CMOs are finding their roles untenable.

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Ecommerce Platforms

FEBRUARY 9, 2023

We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers. We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go.

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RTP blog

SEPTEMBER 18, 2017

American consumers spend an average of five hours a day on their mobile devices. This “always on” connectivity — high speed cellular networks, ubiquitous WiFi and “smart” devices — has enabled consumers to manage their day-to-day lives on their mobile devices. An effective mobile strategy needs to add real value for consumers.

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Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

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Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

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Retail TouchPoints

OCTOBER 25, 2023

One big reason is that the nature of holiday shopping — with many consumers shopping for others and making purchases across multiple categories — gives retailers a golden opportunity to impress, and possibly retain, new customers. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic.

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Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution.

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Retail TouchPoints

APRIL 12, 2022

The certified B Corp retailer, which has a goal of being 100% plastic-free by 2025 , will deploy Barrymore for its first multi-channel brand campaign, “Wish-cycling,” which seeks to debunk the myth that plastic recycling can provide a solution to the environmental crisis plastic represents. and join the retailer’s advocacy work.

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lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Employ a Purpose driven marketing strategy According to your Yotpo, 80% of global consumers and 75% of Gen z state that they choose to shop with brands which align with their own values. Adapt a multi-channel marketing strategy Be where your customers are.

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Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. Digital-first brands are jumping on the opportunity to meet these expectations and build one-to-one relationships with consumers.

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ESW

AUGUST 18, 2023

Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? Multi-local commerce prioritises the shopper. Multi-local commerce prioritises the shopper. It puts customers at the center of decision-making.

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Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out. It’s inevitable.

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BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

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Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.” Shoppable Video.

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Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

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Retail TouchPoints

JANUARY 11, 2023

Recent data from ActiveCampaign revealed brands that run “shops” on social platforms are attracting more customers, with 59% of all consumers (and 76% of Gen Z) saying they’ve discovered new brands this way. Consumers like to feel connected to the brands they support. By implementing a CRM solution, small retailers can compete.

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Retail TouchPoints

OCTOBER 5, 2023

Today, thanks to the creativity of chains like Target, Costco, Publix, Whole Foods, Wegmans, Trader Joe’s and Walmart, consumers no longer see private-label products as inferior copycats. But other grocers and retailers are not Target. The goal was to change the perception (often times deserved) of lower quality.

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Retail TouchPoints

OCTOBER 3, 2023

The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies. ”

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Algopix

SEPTEMBER 12, 2023

However, as many sellers on Amazon are facing the issue of manually having to add their product listings to the catalog only one at a time, it can surely be a time-consuming and tedious process without the right tools at hand. EcomDash www.ecomdash.com EcomDash is a multichannel inventory management tool for all Amazon sellers.

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Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. With the convenience of online shopping, consumers have flocked to digital marketplaces in search of products that meet their needs. Walmart, on the other hand, is known for its budget-conscious and trust-based audience.

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Liveintent

SEPTEMBER 17, 2019

Evaluating new partnership channels can be challenging. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Our experts weigh in below. Watch the complete webinar below.

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Retail TouchPoints

MARCH 5, 2024

The entire Go There campaign was fashioned around consumer insights. This HOOPBUS was decked out in art from Micah Johnson, featuring the True Religion logo and other brand elements, and it traveled across the state of Indiana to historic basketball courts where different influencers were sporting True Religion.

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Retail TouchPoints

APRIL 19, 2021

Retail TouchPoints (RTP) : Why are consumers flocking to livestream shopping? Matt Moorut: Livestream shopping allows consumers to discover new products in a channel that they are already using. For younger consumers, this is an extension of the way they behave online. consumers via this channel? .

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ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Accurate, data-driven, multi-touch attribution isn’t easy to accomplish. What could be the reason for this?

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Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

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Retail TouchPoints

JULY 14, 2023

Although the impact of ChatGPT and other generative AI tools and plug-ins is yet to be established, these capabilities are being considered a driving force behind how many businesses will gain a competitive advantage. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

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