Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Retail 286

Retail Customer Loyalty Games Reference 286

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 215

Retail Social Media Channel Consumer 215

RTP blog

APRIL 10, 2019

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. The RTP editors take the time to answer the question: What does being a Connected Consumer mean? As many as 57%.

Consumer 150

Consumer Outdoor eCommerce Social Media 150

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 264

Retail Social Media Multi-channel Channel 264

Kissmetrics

JANUARY 27, 2021

70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics (and Their Impact on Content Marketing).

Marketing 311

Marketing Social Media Blog B2C 311

Retail TouchPoints

MAY 21, 2024

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. Understanding Network Analytics in Retail In retail, network analytics refers to collecting and analyzing data transmitted across a retailer’s network infrastructure.

Payment Services 186

Payment Services Retail Supplies Operations 186

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Publish gift guides : If you sell consumer products that might be purchased as gifts, consider creating gift guides around the holidays.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. What makes Generation X so valuable?

Social Media 269

Social Media Reference Events Automotive 269

Kissmetrics

FEBRUARY 17, 2021

This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. A typical example would be running a campaign where you ask your current customers to refer your brand or product to their family and friends. Social Media Ads. Chatbots and Social Media Messaging.

Marketing 301

Marketing Social Media Gifts Reference 301

Wiser

AUGUST 30, 2023

Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. Brand Associations: These are the links and connections that consumers make with your brand. These are the feelings and experiences that your brand might evoke.

Management 147

Management Social Media Customer Loyalty Reference 147

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. It’s consistently found to be more effective than Facebook, Twitter, Instagram, and other social channels. Stay Active on Social Media.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Frooition

FEBRUARY 25, 2019

Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff. For social media marketing, that framework is called a social media style guide. Then choose: Your profile name to use across all social channels.

Social Media 40

Social Media Document Channel Presentation 40

Retail TouchPoints

MARCH 23, 2022

Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the future” and bring standalone Jordan stores to North America. 28, 2022, led by 15% growth in sales across the company’s owned digital and physical operations, referred to as Nike DIRECT.

Sporting Goods 255

Sporting Goods Apparel Consumer Social Media 255

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Social Media 153

Social Media Beauty and Health Consumer Management 153

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 242

Customer Multi-channel Channel Customer Experience 242

ROI Revolution

MAY 23, 2022

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. For all age demographics, short videos are the top video format – but a large number of consumers aren’t highly preferential toward short-form vs. long-form video content.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

Point of Sale 284

Point of Sale Mobile Customer Marketing 284

Groove

APRIL 29, 2022

Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent. After the recession in 2009, businesses used direct mail less and less due to its cost, and consumers weren’t shopping as much during that time when compared to before the recession.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Kissmetrics

JANUARY 25, 2021

Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility. The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching.

SEO 282

SEO Shipping Costs Shipping Social Media 282

BigCommerce

JULY 27, 2018

Refer visitors to BigCommerce and earn 200% of the customer’s first monthly payment or $1,500 per enterprise customer. The consumer. Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. The consumer.

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Groove

JANUARY 28, 2019

Anticipate Omni-Channel Shoppers. In fact, BigCommerce found that 40% of consumers will leave a site completely if it takes longer than 3 seconds to load. However, the advent of mobile-optimized checkouts has revolutionized the way consumers interact on their devices. Connect Social Marketing with Social Selling.

Mobile eCommerce 270

Mobile eCommerce Mobile eCommerce Social Media 270

Kibo

APRIL 19, 2022

Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email.

Payment Services 127

Payment Services Customer B2C Social Media 127

Algopix

SEPTEMBER 26, 2023

A market gap, also known as a gap in the market or white space, refers to an area within a specific industry or niche where there is unmet demand or an underserved customer segment. Are there emerging technologies, consumer preferences, or cultural shifts that could impact your market? What is a Market Gap?

eCommerce 130

eCommerce Marketing Social Media Supplies 130

Kissmetrics

FEBRUARY 9, 2021

By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. Why is it Called Guerrilla Marketing?

Marketing 276

Marketing Social Media Travel Events 276

Kissmetrics

JANUARY 5, 2022

As digital and technological advances evolve consumer behavior, the opportunities continue to grow. You’ll look at what works, what doesn’t, and why, as well as channels for advertising, such as print and digital. Consumer Behavior. Why Should You Get a Marketing Degree? Marketing is an exciting field. Advertising.

Marketing 249

Marketing Social Media Channel Magazine 249

Retail TouchPoints

JANUARY 8, 2021

It’ll also serve as an actionable document for you to refer back to as you grow. Other pandemic-related trends have emerged: An increase in home furniture sales as being stuck at home means consumers are investing in their surroundings, and skincare as people are pampering themselves and prioritizing self-care.

Social Media 245

Social Media Document Magazine Blog 245

Smile.io

JANUARY 5, 2023

Some of our favorite products that we buy often come from being referred to us by friends or family. It’s estimated that “92 percent of consumers around the world say they trust recommendations from friends and family, above all other forms of advertising.” Start referred customers off on the right foot (or page!)

Reference 71

Reference Social Media Mobile Channel 71

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. You can sell your products through your website, social media page, or any other online marketplace. You can easily track your performance through various marketing channels.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. You can sell your products through your website, social media page, or any other online marketplace. You can easily track your performance through various marketing channels.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

SellBrite

DECEMBER 20, 2019

But as businesses experiment and try to give consumers what they want, the online retail space is changing rapidly. It also takes away from choice overload — the idea that access to too many choices makes decision-making more difficult and less satisfying — which can be a relief to consumers. Take Bonobos, for example.

eCommerce 184

eCommerce Social Media Merchant Services Payment Services 184

SellBrite

FEBRUARY 9, 2021

Your research should help you understand where and how your product will fit into consumers’ lives and how to communicate with the demographics you’re targeting. Reference the weaknesses of your competitors, and address how your product fills those gaps. Social media marketing. Pricing: How will you price your products?

Social Media 115

Social Media Multichannel Channel eCommerce 115

Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. We have 4,600 stores; we are within 10 miles of 90% of the U.S. Those are tough numbers to beat.

eCommerce 275

eCommerce Fulfillment Shopify Omnichannel 275

Kissmetrics

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. The Roku Channel. Haven’t considered advertising on The Roku Channel? What Is Video on Demand (VOD)?

Subscription 274

Subscription Mobile Channel Reference 274

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. of consumers check their text notifications within five minutes of receiving a text.

Small Business Retail 86

Small Business Retail Shipping Costs Retail Multi-channel 86

Ecommerce Platforms

MAY 18, 2021

Schedule social media posts. You can convert videos to any format to compliment your social media and website content. Chats from all your comms channels are rerouted to one consolidated inbox, where you and your support team can quickly answer and manage all conversations. Answer customer questions.

Social Media 210

Social Media Live Chat SEO Management 210

Kissmetrics

MARCH 12, 2018

70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics. There’s no longer any debate.

Marketing 205

Marketing Social Media B2C B2B 205