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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. You have to create content that is specific to each channel, but the brand should always have the same voice,” Lisbona said. “We

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

Retail TouchPoints

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. In the course of our research we found that: In the U.S.:

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels.

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How Automation Transforms the Post-Purchase Customer Experience

lateshipment

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

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Retail Customer experience & the impact of single pricing

iVend

Customers took to social media to vent their frustration about price differentials of up to 40%, and the confusion of some items being more expensive online than in-store, and vice versa. This lack of distinction between channels means that shoppers expect the same pricing, no matter how they transact.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage and distinct design elements: the arch logo, buddha design and, of course, its signature rope stitch. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained.