Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

Social Media 260

Social Media Consumer Information Marketing 260

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 216

Multi-channel POS Customer Data Mobile 216

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 255

Omnichannel Marketing Social Media Channel 255

Pivotree Blog

OCTOBER 17, 2022

Perhaps the best way to improve product discovery is to keep your product content optimized and up to date. But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. The auto industry speeds to digital.

Small Business Retail 233

Small Business Retail Retail eCommerce Social Media 233

Retail TouchPoints

NOVEMBER 14, 2022

Improved Quality and Productivity : Because AI-powered tools are designed to enhance efficiency and accuracy, they can improve your brand’s productivity and the quality of its products and services. This leads to greater customer satisfaction, better retention rates for your business and an improved reputation for your brand.

Customer Loyalty 318

Customer Loyalty Operations Improvements Customer Experience 318

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. Why is Ecommerce Profitability So Elusive? The grocery sector in particular is really feeling this profitability pressure.

Shipping Costs 279

Shipping Costs eCommerce Retail Merchant Services 279

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

Customer Experience 271

Customer Experience Customer Channel Omnichannel 271

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

APRIL 7, 2023

The National Retail Federation (NRF) and the Retail & Hospitality Information Sharing and Analysis Center (RH-ISAC) are teaming up to improve retail cybersecurity. The NRF and the RH-ISAC partnership will improve the availability of accurate retail cybersecurity news and information. Studies show data breaches cost $4.35

Payment Services 230

Payment Services Magazine eCommerce Improvements 230

Retail TouchPoints

MAY 12, 2021

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). These forays into multichannel enhanced the overall customer experience, improved conversion rates and added to Signet’s ability to meet customers whenever and however they chose to shop.

Jewelry 209

Jewelry Multichannel Retail Merchant Services 209

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. Because customers demand it. Surveys consistently show that shoppers often start their purchase journeys on one channel and complete it in another. Why focus on omnichannel?

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

365 Retail

MAY 10, 2024

Understand the journey: Today’s customer journey is hardly straightforward. Your customers are interacting with your brand across a wide range of digital and physical channels. What are data gaps and how do they affect my ability to market effectively with first-party data? It’s sometimes called declared data.

White Paper 115

White Paper Retail Information Customer Data 115

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

JUNE 30, 2022

According to research by PWC , consumers are willing to pay up to a 16% price premium for a product or service that comes with a superior customer experience. and sustains the context of each customer interaction across multiple digital channels so they move smoothly through their journey. We’re sorry it didn’t fit.

Omnichannel 226

Omnichannel Customer Experience Channel Technology 226

Retail TouchPoints

DECEMBER 3, 2021

As the 69% of retailers pointed out in the aforementioned POI survey, promotional planning takes time, and employee time costs money. Retailers should invest in predictive demand-driven forecasts and customer-centric simulations across all channels and customer segments.

Shipping Costs 245

Shipping Costs eCommerce Customer Loyalty Information 245

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Add Chatbots. Mobile Friendly Website.

B2B 78

B2B eCommerce Improvements B2C 78

Smile.io

MAY 15, 2024

   Consider these scalability factors when choosing an ecommerce platform: Omnichannel compatibility —As ecommerce stores scale, new sales channels emerge. Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Are you funny? Motivating?   

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

365 Retail

NOVEMBER 2, 2023

New research from Twilio reveals that 50% of UK consumers want the brands they engage with to offer the communication channels they most commonly use in their day-to-day interactions. Over 57% are still highly protective of personal channels such as WhatsApp, with 52% wanting to keep these personal channels just that – personal.

Channel 62

Channel Social Media Technology Customer Data 62

Retail TouchPoints

AUGUST 15, 2022

Despite their investments, there are a few gaps and opportunities for improvement. As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 195

Customer Loyalty Customer Retail Shipping Costs 195

Optimizely

MAY 5, 2020

Not only does Zaius build bespoke models that predict order likelihood, you can also activate the resulting segments on ad tech platforms (in addition to email, SMS, and push channels). Look-alike models are a powerful tool to target campaigns to potential new customers who act and behave just like your best customers.

eCommerce Platforms 195

eCommerce Platforms Customer Data Customer Channel 195

Wiser

AUGUST 28, 2023

Do you offer enough variety to maintain customer interest and stimulate impulse buys? Reviewing sales data, customer feedback, and product performance can aid in this evaluation. 3: Incorporate Customer Feedback The feedback loop from your customer base is a treasure trove of actionable insights.

Retail 146

Retail Fashion Information Customer Data 146

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

MagentoBrain

MAY 23, 2023

In this blog, I will explain ten proven strategies that businesses can use to improve brand loyalty and cultivate a strong and loyal customer base. Provide exceptional customer service to increase loyalty Providing exceptional customer service is one of the most effective ways to increase brand loyalty.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Omnisend

MAY 31, 2023

It’s a robust SMS platform offering valuable customer data. But SMS is not the only channel that Omnisend supports. SMS segmentation and targeting – Omnisend allows ecommerce marketers to segment customers based on their shopping behavior and transactional events and send them personalized messages.

Multi-channel 88

Multi-channel Shopify Omnichannel eCommerce Platforms 88

Kibo

NOVEMBER 1, 2021

A recent survey of 1200 US consumers found that the majority of respondents are shopping online, 41% via ecommerce websites, and 16% via shopping apps. Consumers are dividing their shopping journey across multiple online and offline channels, including in-store browsing, ranked as the most useful touchpoint by consumers in the Google survey.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

lateshipment

NOVEMBER 26, 2023

The Power of Post-Purchase CX Post-purchase issues tend to drive customers away. On the other side of the same coin, 46% of customers say that a positive post-purchase experience makes them more likely to buy from a brand again. The answer is: on everyone — from marketing to sales to operations and customer service.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Kibo

OCTOBER 12, 2021

When Personalization is achieved at scale, meaning a business provides personal interactions with all or most of their customers, it can deliver a 1-2% lift or higher for retailers. What is a customer data platform? Companies use CDPs to build better customer relationships and increase customer lifetime value.

Customer Data 62

Customer Data Multichannel Customer Experience Customer Loyalty 62

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . You can also focus on the channels where your customers go the most and sell to them there.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Optimizely

AUGUST 16, 2018

The moral of the story is this: When you dynamically segment customers based on their level of engagement, you can more accurately determine who to reach out to and in what context. Do: Ask how you can improve. invites your customers to reply with any reasons they may have had for leaving your business.

Channel 199

Channel Customer Data Customer Improvements 199

RTP blog

MARCH 19, 2018

Understanding where every product and customer is will be hugely powerful in delivering the key retail principles of delivering the right product, at the right price, with an easy and fast shopping experience. We are already seeing benefits of connected real-time data in retail today.

Consumer 150

Consumer Retail Multi-channel Toys 150

Algopix

JULY 13, 2023

A customer relationship management system, commonly referred to as CRM, is a software application that enables businesses to manage and analyze customer interactions and data throughout the customer lifecycle. This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Making sense of data as a retailer. And he’s not alone. And Chris agrees.

Games 57

Games Marketing Multi-channel B2C 57

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. And for good reason.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Kissmetrics

JUNE 9, 2017

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In this regard, email becomes a more personalized communication channel. Data Visualization.

Customer Retention 205

Customer Retention Customer Data Information PPC 205