Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. One survey found that 47% of online shoppers used a virtual assistant to purchase with a voice command.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

JULY 28, 2022

In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? Other technology providers offer solutions that design some or all of a virtual try?on Keep customer data safe. on experience.

Retail 261

Retail Customer Data Information Consumer 261

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. Thoughts of efficiency, integration with key systems and profitability were put on the back burner during the worst of the crisis.

Shipping Costs 305

Shipping Costs eCommerce Retail Merchant Services 305

Retail TouchPoints

SEPTEMBER 28, 2021

“In our Rise of the Responsible Marketer report, we found that 75% of [consumers surveyed] said brands could do more to ensure the safety of their data. and in New York City and Baltimore around these issues and this is a big challenge for retailers, because they may have been using those technologies.

Consumer 274

Consumer Customer Experience eCommerce Technology 274

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping.

Payments 274

Payments Payment Services Social Media Electronics 274

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Collect and Leverage First-Party Data .

Customer Loyalty 221

Customer Loyalty Customer Retail Shipping Costs 221

365 Retail

MAY 10, 2024

Understand the journey: Today’s customer journey is hardly straightforward. Your customers are interacting with your brand across a wide range of digital and physical channels. What are data gaps and how do they affect my ability to market effectively with first-party data? It’s sometimes called declared data.

White Paper 103

White Paper Retail Information Customer Data 103

RTP blog

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150

Consumer Retail Multi-channel Toys 150

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

ESW

FEBRUARY 29, 2024

Despite massive leaps in technology and globalisation, some of the requirements for launching a DTC presence in a new market are still quite manual and different from market to market. International customers know that and will tolerate longer delivery times. Without proper market research and customer data, you are flying blind.

Payment Services 88

Payment Services eCommerce Shipping Costs Payments 88

Wiser

AUGUST 28, 2023

Listen to what your customers are saying about your products – which items do they love, and which ones do they believe need improvements? Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Are there any products they’d love to see in your assortment?

Retail 146

Retail Fashion Information Customer Data 146

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. And he’s not alone. This can drive efficiency and efficacy. .

Games 57

Games Marketing Multi-channel B2C 57

Retail TouchPoints

FEBRUARY 18, 2021

consumer health concerns still loom, according to survey data from Shopkick. JRNI Appointments helps automate the BHLDN appointment scheduling process, making it easy for associates to book meetings across all channels. For example, some companies used the same technology to avoid “crowding in a line,” Buser explained.

Retail 301

Retail Beauty and Health Books Omnichannel 301

Optimizely

AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Jules Pieri, CEO of T he Grommet.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Kibo

MAY 4, 2021

A recent research report by Forrester suggests that personalizing digital experiences is a priority for 68% of the survey responders. There are three important questions Forrester points out that need to be addressed: Define what assets and channels you want to personalize so you can focus on those areas.

Channel 62

Channel Social Media Technology Article 62

MagentoBrain

MAY 23, 2023

It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. A well-designed loyalty program can also help you collect valuable customer data and insights, which can inform your marketing and sales strategies. Highlight the benefits of the program and explain how it works.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

lateshipment

APRIL 2, 2021

However, you must keep in mind that entirely relying on these marketplaces can limit your brand’s growth (as you don’t own the customer data). Take away – With hybrid (omnichannel) selling becoming the norm, you can make use of public cloud platforms , which help you to collect customer data across all platforms.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

SellBrite

SEPTEMBER 27, 2017

Buyer personas are created by companies and represent fictional examples of their core customers. Businesses use these personas to make key marketing decisions, like what their messaging should be, what marketing channels they should use, and how much they should spend on acquisition efforts. Online Presence. Psychographics.

eCommerce 125

eCommerce Customer Social Media Information 125

RTP blog

SEPTEMBER 17, 2018

According to a recent survey, 91% of consumers are more likely to shop with brands that recognized and provide personalized offers and recommendations. In order for brands to circumvent customer loyalty program desertion, they need to focus on creating a personalized and relevant experience for their customers.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Algopix

JULY 13, 2023

Key Features to Look for in eCommerce CRM Systems Customer Data Management A robust eCommerce CRM system should provide comprehensive customer data management capabilities. This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

365 Retail

DECEMBER 21, 2021

From the rise of online shopping and its impact on in-store sales to the increasing importance of technology and security, we spoke to a few retail experts about what those in the industry can expect to see next year and beyond. . consumer survey?we Now, as we move into a post-pandemic environment, what will 2022 bring for retailers?

Social Media 104

Social Media Retail Payment Services Subscription 104

lateshipment

NOVEMBER 26, 2023

The answer is: on everyone — from marketing to sales to operations and customer service. Metrics and KPIs for Post-Purchase CX Customer Satisfaction (CSAT): To measure customer satisfaction with the post-purchase experience through surveys, feedback forms, and online reviews. Benefits of real-time tracking 3.3:

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. Consider the following statistics from a March 2022 Bizrate/Digital Commerce 360 survey of over 1,100 consumers. A pivot to omnichannel shopping is also being adopted by consumers.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

iVend

MAY 18, 2021

Their recent survey of 7000 shoppers in six countries showed that sustainability was the biggest factor behind the growth, with 70% citing it as the top reason for buying pre-worn clothing. The need for retail technology For many thrift stores, being in the shopping spotlight has highlighted a need for more effective retail technology.

Multi-channel 52

Multi-channel Retail POS Payment Services 52

GetElastic

SEPTEMBER 2, 2021

Marketing and sales technology operations have tools available to enable this always on “segment of one” for account managers. It just requires getting involved with the technology, ensuring your customer data is updated and accurate and making yourself a part of the channel your customers want to use when online making a purchase decision.

B2B 141

B2B Management eCommerce B2C 141

PFS

AUGUST 23, 2017

Traditionally physical channels are going digital. survey revealed that by 2020, most shoppers will want to be left alone without engaging with an in-store sales clerk. On the home front, more than half of the consumers surveyed by Opinion Research Corp. Know thy customer. Data is everywhere and growing exponentially.

Home Furnishings 56

Home Furnishings Channel Apparel Consumer 56

Korona

FEBRUARY 16, 2021

Studies reveal that by 2023, money spent on technologies and digital-transformation-enabled services worldwide will reach $2.3 This may be through innovative technology, software upgrades, or modern-day trends such as social media marketing. A survey by Boomi in 2020 revealed the impact that modernization means for businesses today.

Small Business Retail 52

Small Business Retail Payment Services Payments POS 52

Kibo

SEPTEMBER 27, 2021

Personalized shopping technology enables retailers to provide individualized experiences to shoppers across digital shopping channels by leveraging past shopping, behavioral and other data to dynamically display or deliver personalized content during a user’s digital shopping journey. . Improved Customer Engagement and Loyalty.

Payments 62

Payments eCommerce Recommendation Improvements 62

MagentoBrain

FEBRUARY 21, 2023

are also channels to optimize the customer experience. Trend 2: Personalized service Personalized service is a further step in improving the customer experience. The concept of both is the same: to optimize the service to customers.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Sailthru

MARCH 8, 2018

Technology has created a complex customer journey. Brands must have seamless integrations between channels and expedited shipping options. They should also utilize cutting-edge technology that adds to the customer experience, such as augmented reality features in apps. Who’s winning?

Omnichannel 60

Omnichannel Social Media Retail Shipping Costs 60

Omnisend

MAY 18, 2021

At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. Revolutionary platforms like Namaste Technologies, boasting a strong presence in the U.S., Consequently, the CBD industry has been exploding over the past couple of decades.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

OrderDynamics

AUGUST 3, 2017

Most retailers don’t realize that their technology providers might actually be funding their greatest competitor. Now that the world of IT operates with cloud-technology, too many retail systems are running on the AWS cloud. OrderDynamics ran a quick survey of the competitive landscape, looking at order management technologies.

Retail 57

Retail eCommerce Definition POS 57

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 248

B2C Marketing Technology Customer Data 248

Ecommerce Platforms

MARCH 8, 2023

The powerful live chat tools built into the platform allow companies to create a custom business messenger, so they can reach customers proactively, respond to requests, and handle concerns in real-time. LiveAgent can connect all of the channels you use to engage with your customers into one environment.

Live Chat 104

Live Chat eCommerce Shipping Costs Payment Services 104

Ecommerce Platforms

MARCH 4, 2023

The powerful live chat tools built into the platform allow companies to create a custom business messenger, so they can reach customers proactively, respond to requests, and handle concerns in real-time. LiveAgent can connect all of the channels you use to engage with your customers into one environment.

Live Chat 104

Live Chat eCommerce Shipping Costs Payment Services 104