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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Traditionally, online retailers mainly make use of two sensory channels to offer their customer an experience: the visual sense and the auditory sense. This is no longer science fiction. virtual reality).

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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Retail TouchPoints

With advanced measurement, targeting and programmatic transactional technology, Samsung and Hy-Vee’s retail media network, RedMedia , will help suppliers and brands reach specific customers across channels, including the retailer’s in-store marketing, loyalty programs and events.

Retail 294
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Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. These dynamic pricing issues can be resolved with the appropriate technology and processes. Just this past week IBM announced their dynamic pricing technology for retailers.

Channel 157
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Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Forrester eCommerce

No amount of product demos, content, delivery channels, or even great sales reps will matter if you are going after targets that are fundamentally the wrong fit. Learn how the new Waterfall can help you target the most promising opportunities.

B2B 276
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The Evolution of Assortment Planning in Retail With AI Technology

Dynamic Action

You have to decide what products should be sold, on what channels, and to whom. However, with AI-driven retail technology , you can better understand your customer’s desires, your competitors’ assortment strategies, and the trends in your market that are worth investing in.

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

Channel 262
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Fabletics to Open 30 Stores in 2022, Hold Belated Grand Openings for 22 Existing Stores

Retail TouchPoints

These shops will complement the brand’s digital presence by providing a second channel for shoppers to choose and also give Fabletics insights into consumer behavior. All new locations will be equipped with OmniShop technology, which links online and offline activity for shoppers and associates.

POS 297