Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. In this blog, I’ll explain how to do so, using two previous clients as examples. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. Traffic Channels.

Channel 113

Channel Mobile eCommerce PPC 113

Inflow Insights

DECEMBER 4, 2018

Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other. In what follows, I want to share with you the Milk and Cookies approach to getting the most out of the investment you make in PPC or SEO services by combining it with CRO. The Impact of CRO Across All Traffic Channels. They impact each other.

PPC 96

PPC SEO eCommerce Social Media 96

Kissmetrics

NOVEMBER 26, 2020

But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Digital channels will be essential for luxury brands going forward. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. One option is a brand app.

Marketing 363

Marketing PPC SEO Magazine 363

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Store Growers

JANUARY 29, 2020

Take for example Best Buy, which often runs promotions that sell products at cost. My goal with this example isn’t to convince you to start selling products at cost. Here is an example of such a report: A report like the one above will give you a pretty good idea of what’s selling well. Which products drive sales?

PPC 113

PPC Article eCommerce Shopify 113

Korona

NOVEMBER 30, 2022

Ensure you communicate the right messages, set the right discounts, and sell on the right channels. Prepare for the holidays with PPC campaigns. Or a percentage, for example, if you spend over $100, you save 15%. Check out the example below of a vacation marketing campaign from Deep Steep. . Table of content.

Shipping Costs 52

Shipping Costs Marketing PPC Gifts 52

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. The ultimate goal for each of these is revenue; each of the examples above would be considered a lead. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model.

PPC 274

PPC Management Improvements Books 274

Kissmetrics

OCTOBER 29, 2020

Goals like increasing monthly recurring revenue by 15 percent or boosting your conversion rate by 3 percent are good examples of quantitative goals. ” Goals like increasing customer trust or improving brand reputation are examples of qualitative goals. I’ve listed a few of the more common examples you can use below.

Marketing 363

Marketing Document Channel Social Media 363

Groove

JANUARY 4, 2021

For example, we created three campaigns for the Faux Panels account: Faux, Stone and Brick; then, we identified high-impact keywords for each campaign. The Stone campaign, for example, included keywords such as: faux stone panel, faux stone veneer, home location and more. Interested/have watched videos on the company's YouTube channel.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The real choice is which channel to scale more than the other — and that depends on the details of your business. The real choice is which channel to scale more than the other — and that depends on the details of your business.

PPC 156

PPC eCommerce Social Media Channel 156

Inflow Insights

JANUARY 15, 2020

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? It has been updated for accuracy and to reflect modern practices. How Does Call Conversion Tracking Work?

PPC 115

PPC eCommerce Multi-channel SEO 115

Wiser

JULY 25, 2023

This can be done through a variety of channels such as blogs, videos, podcasts or even social media posts—all tailored specifically to the interests of potential customers to draw attention and drive sales. Consider using both online and offline channels for maximum impact.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

eCommerce Training Academy

DECEMBER 8, 2017

The question is: which digital marketing channels should you focus on to get more website traffic ? In this post, I want to share with you the 8 most important digital marketing channels. The organic digital marketing channel includes all website traffic that comes from search engines such as Google , Bing , Yahoo or DuckDuckGo.com.

Channel 78

Channel Social Media Marketing eCommerce 78

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Retail TouchPoints

DECEMBER 5, 2022

For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. For example, Rakuten provides its own fulfillment services called Rakuten Super Logistics. . Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Kissmetrics

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process. But your PPC campaigns don’t exist in a vacuum.

PPC 288

PPC eCommerce Improvements Marketing 288

Algopix

SEPTEMBER 12, 2023

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. Splitly offers Starter, Growth, Business and Enterprise plans.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. For example, by labeling your ecommerce transaction events as “purchases,” you’ll enable the monetization and ecommerce reporting in GA4 — crucial to tracking your online business’s growth.

eCommerce 269

eCommerce SEO Events Recommendation 269

Kissmetrics

SEPTEMBER 20, 2021

When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”. Here is an example of paid media on Twitter. If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”.

Social Media 271

Social Media Shopify Magazine PPC 271

Kissmetrics

MAY 6, 2021

Whether you’re running a PPC campaign, adding a new advertising stream to your ongoing strategy, setting up an e-commerce store, or even opening a brick-and-mortar store, you need to conduct a breakeven analysis. New Sales Channel. Costs change whenever you incorporate a new sales channel. How do you determine that point?

Marketing 222

Marketing Payment Services Payments Reference 222

Kissmetrics

DECEMBER 22, 2020

For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. Conclusion.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

BigCommerce

JUNE 6, 2017

Example of All Visitors audience in AdWords. Example of Conversion Time Lag for Client #1. Example of Conversion Time Lag for Client #2. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. Mistake #1. Segmentation.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

lateshipment

AUGUST 7, 2020

User-generated content (UGC) includes various types of content voluntarily created by people and shared online (on social media for example). This is why placing UGC on your customer-facing pages/channels can be a good ploy. One of the first places to look for UGC is your social media channels. What is Considered UGC?

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

Wiser

JULY 25, 2023

This can be done through a variety of channels such as blogs, videos, podcasts or even social media posts—all tailored specifically to the interests of potential customers to draw attention and drive sales. Consider using both online and offline channels for maximum impact.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. OTT and CTV are projected to see 32% growth in the same time span. Advertising has always met potential customers where they are.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: See” Ad Example: “Think” : A subset of the ‘See’ audience who have shown intent by engaging.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Retail TouchPoints

MARCH 22, 2022

For established brands, being able to customize the experience to replicate their brand ethos has been critical, and it drives home an important lesson — as you increase the number of channels you sell on, creating a consistent brand experience across those ecosystems is more important than ever. “We

Small Business Retail 296

Small Business Retail Retail Shopify eCommerce 296

Kissmetrics

MAY 12, 2021

Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. In Facebook’s case, you can create customized lead ads , for example. Some examples to consider are: virtual conferences Q&As virtual tours staff introductions. 5 Tips to Get Facebook Leads Organically.

Social Media 342

Social Media Events PPC Article 342

Omnisend

MARCH 21, 2021

Promoting your brand through social media channels like Instagram, Facebook, Twitter, and Linkedin will help you connect with your audience as you grow your brand and garner some brand loyalty. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Kissmetrics

JULY 31, 2021

Decide what you want from each stage of the funnel; for example, maybe you want to increase your traffic at the top of the funnel, boost your engagement rate in the middle, and increase your conversions at the end. For example, you might use Google Analytics or email automation software to measure your success rates.

Download 361

Download Social Media Subscription Customer 361

Ecommerce Platforms

JUNE 25, 2021

Take this example for a Smart TV. Also gain insight in to which external traffic channels could be most profitable. Amazon PPC. If you have any additional budget for advertising, it’s worth considering Amazon PPC as this can help your keyword research and in turn boost your SEO. 6 key points for your keywords. Conclusion.

PPC 118

PPC SEO Improvements Mobile 118

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X

PPC 408

PPC BigCommerce Recommendation Apparel 408

Kissmetrics

DECEMBER 2, 2021

While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Run awareness-based campaigns on every major paid ad channel. For example, a yoga e-commerce store could bundle a yoga mat, block, carrier bag, and pair of leggings.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Omnisend

APRIL 28, 2023

You can easily track your performance through various marketing channels. You’ll have more channels available to you for this including live chat, email, social media DMs, and more. Use a consistent tone and voice when you interact with your audience on your website, social media, and other marketing channels. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88