Retail TouchPoints

SEPTEMBER 29, 2021

While subscriptions have been an option for consumers in a number of retail environments — from apparel and pet supplies to media consumption — the COVID-19 pandemic accelerated the adoption of subscriptions in a variety of industries that turned to payment technology to adapt their business. What Makes Subscriptions Appealing?

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Subscription Payment Services Payments Automotive 297

Retail TouchPoints

AUGUST 3, 2021

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. Fashion Resale. Social Commerce.

Fashion 290

Fashion Social Media Consumer Clothing 290

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

ROI Revolution

AUGUST 10, 2023

The beauty industry has become highly competitive as new brands enter the space, especially in the age of convenient online shopping and social media influencers. Buyers have a huge variety of products to choose from these days – so, how do make your brand stand out with marketing for the beauty industry?

SEO 78

SEO Marketing Social Media Information 78

Digital Doughnut

JANUARY 12, 2023

Email marketing is an effective way to build long-term relationships with customers in the healthcare industry. It's a unique marketing channel that can build trust and deliver your services directly to potential new customer.

Marketing 105

Marketing Channel Customer B2C 105

Pivotree Blog

APRIL 26, 2024

By Sam Russo, Pivotree and Felix Bühner, Spryker While the state of the automotive industry has been status quo for the past few decades, change is running at Formula 1 speeds. From sci-fi to reality: Technology is transforming the automotive industry The vehicles of tomorrow will bear little resemblance to those of today.

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Retail TouchPoints

NOVEMBER 3, 2023

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

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Channel Apparel Customer Marketing 278

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331

Marketing Information Consumer Reference 331

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

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Channel eCommerce Social Media Magazine 195

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

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Channel Multi-channel Marketing Retail 98

Retail TouchPoints

AUGUST 30, 2021

The catalog showroom approach was based on the idea that it reduced the risk of merchandise theft (known in the industry as shrinkage), while also enabling customers to shop without the inconvenience of carrying purchases throughout the store while you were still browsing. What’s Next? Omnichannel approaches like Target’s are not insular.

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Multi-channel Payment Services Channel Jewelry 278

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together. Focus on key automation. Don’t delay.

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Marketing Shipping Costs Shopping Carts Channel 333

Retail TouchPoints

AUGUST 20, 2021

But industry experts believe that the real power of these media networks lies within the four walls of the store. Panelists included: Steve Brown , VP of Marketing and Innovation, WestRock Co. ; Industry players overall agree that the store is not dying, it’s being reinvented and, by necessity, becoming more experiential.

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Retail Supplies Webinar Omnichannel 325

Retail TouchPoints

AUGUST 1, 2022

There are 54 million disabled Americans, making up the third-largest market segment. Ecommerce websites are among the hardest hit, making up 79% of all cases, surpassing all other industries. There is also a practical reason ecommerce is targeted more than other industries. No ecommerce company, no matter the size, is immune.

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Retail Multichannel Webinar eCommerce 294

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014.

Channel 267

Channel Merchant Services Payment Services Recommendation 267

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace.

Channel 114

Channel eCommerce Multi-channel Information 114

Kissmetrics

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

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Marketing Social Media SEO Channel 363

Retail TouchPoints

MAY 10, 2022

of the Retail Innovation Conference started as a collaborative, intimate event for New York City-area retail executives, but it has expanded and evolved to meet the needs of the diversified and rapidly changing retail industry. Version 1.0 4,000 attendees from all corners of retail will be at the show May 10-12.

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Retail Internet Retail Events Omnichannel 281

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Media 315

Social Media Beauty and Health Multichannel eCommerce 315

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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eCommerce Marketing eCommerce Marketing Toys 113

CPC Strategy

APRIL 16, 2024

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

Marketing 92

Marketing B2C eCommerce Channel 92

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Investing in New Channels.

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Omnichannel Marketing Social Media Channel 264

Kissmetrics

SEPTEMBER 19, 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, but new research is showing that small businesses and brands alike are taking another look at the podcast as a formidable marketing tool.

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Channel Marketing Download Social Media 226

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

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Multi-channel Marketing Retail Channel 296

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

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Games Marketing Events Merchant Services 186

Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

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Workshop Marketing Multi-channel Toys 260

Forrester eCommerce

OCTOBER 5, 2023

The Hollywood strikes put generative AI's impact on creative roles into the spotlight. Learn some of the long-term implications in this post.

Channel 391

Channel B2C B2B Marketing 391

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

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Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

MARCH 13, 2024

The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and department store industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. Full-service restaurants are trailing their limited-service peers.

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Multi-channel Payment Services Consumer Automotive 263

Wiser

FEBRUARY 29, 2024

As detailed by industry experts at the panel, the impact of staffing shortages extends beyond the bottom line. The interplay between economic fluctuations and labor market trends was another dominant discussion point. It affects every aspect of operations—from stocking shelves to customer service.

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Operations Consumer Management Customer Loyalty 78

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 star rating.

Social Media 331

Social Media Marketing B2B eCommerce 331

Kissmetrics

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. The Benefits of Working With a Digital Marketing Agency.

Marketing 361

Marketing Channel Reference Social Media 361

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

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Marketing Payment Services Payments Events 362

Wiser

FEBRUARY 21, 2024

By leveraging data-driven insights and fostering a culture of innovation, these brands have been able to swiftly adapt and prioritize retail execution to stay ahead in the industry. Optimize Assortment and Inventory Levels : Gain real-time insights into product performance across various retail channels.

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Technology Multi-channel Shopping Carts Presentation 78

Retail TouchPoints

DECEMBER 13, 2021

Cloud computing can be a bit of a nebulous concept, but the real-world functionality it’s delivering to businesses of all sizes and industries is very clear. But now, at Google Cloud , she sees the opportunity to help usher in a new era of digital transformation for the retail industry as a whole.

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Channel Omnichannel Retail Merchant Services 182

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. The industry calls this “the humanization of pets,” where we attribute human values and traits to dogs. What white space do you plan to capitalize on in the market?

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Toys Social Media Subscription Consumer 262