365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

Channel 98

Channel Multi-channel Marketing Retail 98

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace.

Channel 115

Channel eCommerce Multi-channel Information 115

Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 231

Workshop Marketing Multi-channel Toys 231

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

Channel 120

Channel Consumer Electronics Consumer Electronics 120

Retail TouchPoints

JUNE 27, 2023

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. Go to market in minutes. Retailers and brands spend weeks or months mapping new products and catalogs to online channels.

eCommerce 273

eCommerce Multi-channel Multichannel Channel 273

Wiser

FEBRUARY 21, 2024

By leveraging data-driven insights and fostering a culture of innovation, these brands have been able to swiftly adapt and prioritize retail execution to stay ahead in the industry. Optimize Assortment and Inventory Levels : Gain real-time insights into product performance across various retail channels.

Technology 78

Technology Multi-channel Shopping Carts Presentation 78

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 251

Customer Multi-channel Channel Customer Experience 251

Retail TouchPoints

SEPTEMBER 18, 2023

based sellers exported more than 216 million products to customers in other markets through the platform. Here’s a look at how Amazon is moving even further away from the domain of retailer with the debut of new services in supply chain management, shipping, banking, market research, product development, inventory management and more.

Payment Services 318

Payment Services eCommerce Shipping Costs Multi-channel 318

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 194

Games Marketing Events Merchant Services 194

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

Retail 316

Retail Multi-channel Technology Article 316

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 223

Social Media Marketing Customer Recommendation 223

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 For startups and CPG brands, charting a path forward involves carefully selecting a CMO who embodies not just the skills of a marketer but the qualities of a visionary, authentic leader.

Multi-channel 217

Multi-channel Magazine Department Stores Banking 217

Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. ChatGPT, other GPT tools, Bard, AI-powered measurement tools and marketing automation all took higher billing and gobbled more headlines than clever or resonant marketing campaigns.

B2C 242

B2C Multi-channel B2B Marketing 242

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 275

Games Social Media Multi-channel Consumer 275

Retail TouchPoints

OCTOBER 3, 2023

Full Glass was founded earlier this year by alcohol industry veteran Louis Amoroso and entrepreneur Neha Kumar. The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies. ”

eCommerce 147

eCommerce Multi-channel Shopify Technology 147

ESW

AUGUST 18, 2023

Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? What do they expect?

Merchant Services 141

Merchant Services Shipping Costs Payment Services Multi-channel 141

RTP blog

SEPTEMBER 18, 2017

The Blurring Lines Of Multi-Channel Commerce Mobile itself is evolving, blurring the lines that traditionally existed between digital and physical commerce. There must be a seamless experience across the web and app interfaces so consumers can instinctively use whichever channel they choose.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Back to top Retail Media vs. Commerce Media Another term often used interchangeably with “retail media” is “commerce media.”

Retail 273

Retail Social Media Multi-channel Channel 273

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom. The Need to Network.

Retail 255

Retail Multi-channel Omnichannel Technology 255

BigCommerce

JUNE 1, 2017

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Connect with Skubana Now. Forecast Sales.

Management 412

Management Shipping Costs Multi-channel BigCommerce 412

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. The AI industry continues to evolve rapidly with the introduction of ChatGPT, Google Bard, Bing Chat and Jasper, to name a few. This helps minimize stockouts or overstocks during peak seasons.

eCommerce 206

eCommerce Order Fulfillment Fulfillment Multi-channel 206

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. Two of the most prominent online marketplaces, Amazon and Walmart, have garnered immense popularity, shaping the e-commerce industry in their own unique ways.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

Retail TouchPoints

JULY 28, 2023

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms. But before brands can do that, they must understand what consumers are actually thinking and feeling. The survey uncovered three core themes and takeaways: 1.

Consumer 217

Consumer Leisure Multi-channel Retail 217

Retail TouchPoints

FEBRUARY 15, 2022

Even for an industry that has been characterized by change over the past two years, it feels like grocery — and especially digital grocery — is poised to experience upheaval in the coming 12 months. Trade spend is a quarter-trillion dollar industry and critical to profitability in grocery.

Shipping Costs 313

Shipping Costs Payment Services Multi-channel Mobile Payments 313

Retail TouchPoints

JULY 7, 2023

With its new “Amazon antidote,” a multi-faceted Amazon distribution strategy, the company has helped brands see an average lift of 88% on the site within the first year. Retail TouchPoints (RTP): What are some of the market dynamics impacting your clients today, especially as they try to build their DTC businesses?

Shipping Costs 237

Shipping Costs Customer Multi-channel Consumer 237

365 Retail

FEBRUARY 23, 2022

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . Since then, subscription culture has remained steady, and according to Royal Mail’s recent UK Subscription Box Market report, the UK subscription box market is set to be worth £1.8

Subscription 102

Subscription Payment Services Marketing Multi-channel 102

Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. On average , large CPG companies have shares in physical stores that are 5%-10% higher than online market shares. The Shift To Subscription Models.

Subscription 288

Subscription Shipping Costs Multi-channel Consumer 288

Retail TouchPoints

JANUARY 11, 2023

The beauty of the retail industry today is the number of options for brands to connect with customers. Not to mention that Shopify has many other technology partners that can help brands of all sizes connect their channels and therefore, all of their customer data — improving the entire lifecycle for the customer.

Social Media 267

Social Media Multi-channel Customer Loyalty Shopify 267

Retail TouchPoints

OCTOBER 5, 2023

The biggest store brands are worth billions of dollars, and in the post-pandemic era the industry is setting all-time sales records. Their private label offerings and go-to-market strategies should be distinct and mutually reinforcing, with verbal and visual messaging all their own. Alas, not quite yet.

Retail 231

Retail Specialty Retailers Multi-channel Consumer Electronics 231

Omnisend

JUNE 4, 2021

Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Many traditional marketing efforts center around social and email marketing platforms. Understanding SMS reliability and how to improve upon it are key to making this communication channel shine.

Multi-channel 203

Multi-channel X-cart Telecommunications Channel 203

Retail TouchPoints

MARCH 24, 2023

The list, which changes nearly every day, now includes everyone from platforms like Shopify ; multi-category merchants like Macy’s , BJ’s Wholesale Club and Lord & Taylor ; category specialists like Best Buy and HelloFresh ; and even commerce intermediaries like Instacart and Uber. Is it their audience? Is it data?

Retail 252

Retail Multi-channel Financial Services Merchant Services 252

BigCommerce

JULY 13, 2017

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. That’s not measly amount of cash –– not even for multi-million dollar online stores. That’s not measly amount of cash –– not even for multi-million dollar online stores. It’s much easier to get set up on.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Retail TouchPoints

JULY 13, 2023

Compliance has an image problem — it’s seen as boring, complicated and only relevant to legal experts steeped in industry jargon like KYC, AML and PCI DSS. Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services.

Merchant Services 224

Merchant Services Payment Services Payments Banking 224

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. Listen to Episode 15: The Empowered Marketer. He wanted to carve out a niche in an industry that was crowded, but wasn’t serving this particular segment. The ecommerce brands he’s obsessed with.

eCommerce 305

eCommerce Marketing Mobile Shopify 305