Retail TouchPoints

JUNE 3, 2024

In many cases, winners helped bring new solutions, market categories and concepts to market, elevating the standards for success in the retail industry. Nominees were assessed for their business impact as well as their overall contributions to the retail industry.

Omnichannel 300

Omnichannel Operations Management Books 300

Retail TouchPoints

APRIL 4, 2022

Nordstrom has promoted Ken Worzel to Chief Customer Officer and Jamie Nordstrom to the post of Chief Stores Officer, while Scott Meden, Chief Marketing Officer, and Geevy Thomas, President, prepare to retire. As CSO, Jamie Nordstrom will align store experience and operational execution with merchandising and supply chain.

Operations 231

Operations Customer Supplies Management 231

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 228

Channel Retail Customer Experience Operations 228

Retail TouchPoints

NOVEMBER 3, 2023

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 252

Channel Apparel Customer Marketing 252

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

Channel 115

Channel eCommerce Multi-channel Information 115

Talkoot

MARCH 12, 2024

How leading enterprise brands scale their ecommerce content operations Anna Rillahan Talkoot Chief Growth Officer In the rapidly-evolving world of ecommerce, enterprise retailers face a significant challenge—producing high-quality, high-volume product content that resonates with consumers across channels.

Operations 78

Operations eCommerce Demo Document 78

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

Customer Retention 244

Customer Retention Payment Services Gifts Marketing 244

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If Essentially, the retailer can operate with the same number of people and produce a better experience for the customer.

Channel 220

Channel Merchant Services Payment Services Recommendation 220

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

Forrester eCommerce

NOVEMBER 9, 2020

As brands increasingly use different types of partners to reach, influence, transact, and retain customers, partner relationship management (PRM) solutions are being asked to serve both traditional and nontraditional channels at a new level of scale and personalization.

Channel 370

Channel Management Customer Operations 370

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 106

Multi-channel Channel Multichannel eCommerce 106

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Wiser

MAY 28, 2021

The in-store shopping experience can be quite different depending on what type of store you operate—a few of the more popular channels include home improvement, grocery, mass-market, drug, and dollar. Shoppers were asked to go into stores in the above channels and answer a number of questions while inside. Mass-Market.

Channel 135

Channel Improvements Marketing Consumer 135

Retail TouchPoints

MAY 16, 2024

The international expansion of the service represents a big opportunity for Walmart’s multi-market suppliers in particular, shared Mark Hardy, the Head of Walmart Data Ventures noted in a blog post announcing the news. Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.

Merchant Services 235

Merchant Services Multi-channel Subscription Omnichannel 235

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

AUGUST 30, 2021

We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience. Target, for example, has really doubled down on a multi-channel shopper strategy of offering a diverse mix of physical and digital shopping options. What’s Next? Omnichannel approaches like Target’s are not insular.

Multi-channel 259

Multi-channel Payment Services Channel Jewelry 259

Liveintent

JUNE 22, 2022

If you’re a D2C marketer you probably have two things on your mind: increasing awareness of your brand and driving business growth. Instead of putting all your eggs in one basket, consider marketing channel diversification. What is marketing channel diversification? Avoid channel saturation and a high CPA.

Channel 62

Channel Marketing B2C Blog 62

RetailMinded

JUNE 3, 2024

As customer demands and market trends change rapidly, retailers must adapt quickly to remain competitive. By outsourcing supply chain tech needs, retailers can use powerful data analytics, forecasting, and real-time tracking to streamline operations and get ahead of risks. Staying up-to-date and compliant is a major burden.

Operations 52

Operations Retail Supplies Arts 52

Forrester eCommerce

SEPTEMBER 14, 2021

Marketing Resource Management (MRM) tools. All things that aren’t front-and-center but are critical for daily operations. MRM tools are the marketing engine that make your marketing department go. Circuit boards.

Marketing 195

Marketing Channel Operations Management 195

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Investing in New Channels.

Omnichannel 252

Omnichannel Marketing Social Media Channel 252

Retail TouchPoints

APRIL 5, 2023

Shopping center operators are facing a new call to action: Evolve and elevate your experiences or lose your customers forever. We market to them, we communicate with them, we reward them for their loyalty. Tanger Outlets has responded to this message with urgency as it aims to engage and acquire a younger demographic of consumers.

Food and Beverages 295

Food and Beverages Operations Consumer Omnichannel 295

Retail TouchPoints

DECEMBER 13, 2021

Google’s Cloud division currently captures the third-largest market share among providers, after Amazon Web Services and Microsoft Azure. I think people are getting tired of using the word omni — it’s really “channel-less.” That even includes no longer operating [in terms of] “properties.”

Channel 176

Channel Omnichannel Retail Merchant Services 176

Retail TouchPoints

FEBRUARY 4, 2021

Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to operate outside of retailers’ owned and ecommerce shopping channels. Bluecore Advertise builds on the personalization capabilities of the solution provider’s earlier offerings.

Channel 146

Channel Multi-channel Recommendation Operations 146

Retail TouchPoints

MAY 30, 2024

Grether and Anderson will both report to Diego Scotti, EVP and General Manager of the PayPal Consumer Group, Global Marketing and Communications. Prior to Plaid, Anderson spent a decade at Meta in numerous product and leadership roles, including head of the product and operations teams for Payments, Commerce and Risk.

PayPal 241

PayPal Merchant Services Payment Services Consumer 241

Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 229

Marketing Omnichannel Social Media Customer Experience 229

Groove

APRIL 19, 2024

You're looking for advanced marketing and SEO tools. BigCommerce has a larger scope of built-in marketing and SEO functionalities, which allow you to create targeted marketing campaigns and improve organic search ranking. This allows your customers to have a more unique and personalized shopping experience.

BigCommerce 396

BigCommerce Shopify Payment Services SEO 396

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 275

Marketing Customer Loyalty Omnichannel eCommerce 275

Liveintent

JUNE 23, 2022

In a recent interview with Digiday, Felipe Araujo, chief digital officer of shoemaker Cariuma, made an interesting claim: He doesn’t use a so-called marketing playbook. That’s why it’s so important for you to have a diversified channel mix. The importance of diversifying your marketing mix. ” Araujo says.

Channel 62

Channel Marketing Social Media Gifts 62

Retail TouchPoints

JUNE 5, 2023

It’s also great to see ongoing strength in traffic across both channels,” said Meghan Frank, CFO of Lululemon on a call with investors. “In In both stores and digital channels, traffic increased approximately 30%. This speaks to the strength of our omni operating model as we engage with our guests in ways most convenient to them.”

Marketing 254

Marketing Accessories Channel Operations 254

Kissmetrics

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Marketing 363

Marketing Operations Definition Recommendation 363

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media Blog B2C 311

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. . Growth in a particular channel is a key indicator that your brand belongs there.

Multichannel 98

Multichannel Channel eCommerce eCommerce Platforms 98

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. adults and 125 marketers.

Marketing 268

Marketing Consumer Information Customer Retention 268

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. . Growth in a particular channel is a key indicator that your brand belongs there.

Multichannel 96

Multichannel Channel eCommerce eCommerce Platforms 96

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

NOVEMBER 21, 2023

As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league marketing partner in the U.S., unlocking a multitude of brand-building benefits for the struggling retailer.

Marketing 226

Marketing Events Games Channel 226

Kissmetrics

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 249

Marketing Social Media Channel Magazine 249