Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. adults and 125 marketers.

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Marketing Consumer Information Customer Retention 273

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 216

Small Business Retail Marketing Retail Social Media 216

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

Social Media 261

Social Media Consumer Information Marketing 261

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JANUARY 5, 2023

Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. Retail Dive reported on a Morning Consult survey which revealed that 85% of U.S. Retail Dive reported on a Morning Consult survey which revealed that 85% of U.S. More Efficient Marketing Channels.

Shipping Costs 285

Shipping Costs Merchant Services Channel Consumer 285

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

Social Media 292

Social Media Multi-channel Consumer Comparison Shopping 292

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 193

Games Marketing Events Merchant Services 193

Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. Taking an Agile Approach to Marketing and Advertising.

Gifts 246

Gifts Social Media Shipping Costs Consumer 246

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Pivotree Blog

OCTOBER 17, 2022

If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . 1: Amp Up Your Marketing. One of the first ways anyone finds a product or brand is through marketing. 5: Make Social Channels a Priority.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

MAY 7, 2024

95% of merchants surveyed by Nosto admit to pain points with their search function, and just 17% are actively measuring performance metrics around their site search. Applying insights to off-site marketing channels. How Search Data Provides Insights Search data delivers intelligence in a variety of ways.

eCommerce 228

eCommerce Improvements Information Omnichannel 228

Retail TouchPoints

JANUARY 8, 2024

In fact, according to the 2023 National Retail Security Survey conducted by NRF, Appriss Retail and the Loss Prevention Research Council, 68.8% Just last year, in the National Retail Security Survey, retailers reported $112.1 Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels.

Recommendation 214

Recommendation Omnichannel Shipping Costs eCommerce 214

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 218

Multi-channel POS Customer Data Mobile 218

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. The survey uncovered three core themes and takeaways: 1.

Consumer 211

Consumer Leisure Multi-channel Retail 211

Retail TouchPoints

APRIL 16, 2024

This goes beyond recommendations and captures actual customer behavior, such as repeat purchases and referrals, providing a more nuanced understanding of customer satisfaction. The Shortcomings of NPS Survey collection methods can significantly impact the validity of NPS data. But NPS often falls short in this regard.

eCommerce 147

eCommerce Improvements Consumer Customer 147

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

Improvements 491

Improvements Marketing Social Media Blog 491

Retail TouchPoints

DECEMBER 9, 2020

As a result, marketers need to work harder to sell to young Americans. As the financial rift between generations grows, marketers must consider new strategies to target and attract young business. It’s not enough to segment based on generation: Marketers must understand the motivational trends that guide shoppers.

Shipping Costs 149

Shipping Costs Marketing Channel B2C 149

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 196

Customer Loyalty Customer Retail Shipping Costs 196

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 299

Social Media Retail Events Channel 299

GetElastic

MAY 31, 2019

When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. And since that influencer looks so much like a friend, you might be inclined to give their recommendations more weight. Influencer marketing is “a meld of traditional and modern marketing techniques.”

Social Media 163

Social Media Marketing Recommendation Clothing 163

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

Sailthru

JANUARY 19, 2023

There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending. GET THE REPORT When it comes to driving sales, email is comfortably the most effective channel for brands to connect with consumers.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research. Product page copy.

Marketing 354

Marketing Social Media eCommerce Arts 354

Retail TouchPoints

JULY 14, 2021

To fully understand current practices, challenges and opportunities, CI&T conducted qualitative interviews and quantitative surveys with 115 executives at big-box retailers and CPG suppliers. Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel.

Shipping Costs 264

Shipping Costs Omnichannel Channel Recommendation 264

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size. festival in 2022 for proof.

Social Media 268

Social Media X-cart Consumer Events 268

Retail TouchPoints

JUNE 27, 2022

In 2022, businesses with brick-and-mortar channels should be looking to invest in their frontline talent: the influential in-store sales associates who advise, educate and delight every customer who walks in the door. Challenges of Digital Marketing. For every $92 spent on marketing, only $1 is converted to a sale.

Retail 256

Retail Recommendation Games Consumer 256

Omnisend

MARCH 31, 2021

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. billion in 2027.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The market could reach $783.3 However, new channels also mean new expectations.

Social Media 258

Social Media Channel Technology Travel 258

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Using zero-party data to offer more relevant products and services will be a key aspect of marketing strategies for years to come. Which Channels Work Best for Zero-Party Marketing?

Clothing 221

Clothing Fashion Channel Information 221

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Retail TouchPoints

SEPTEMBER 28, 2021

Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel. For others, data is oil. 3 Tips for Managing Data Privacy Challenges.

Consumer 257

Consumer Customer Experience eCommerce Technology 257

Sailthru

MAY 20, 2020

As elected officials lift stay-at-home orders around the country, a Coresight Research survey found that 45% of consumers still plan to avoid shopping centers and malls. That makes ecommerce and email marketing more important than ever. Email was always a retail marketer’s best friend.

Marketing 78

Marketing Omnichannel Recommendation Subscription 78

Wiser

JANUARY 16, 2024

Here are some Wiser insights on best practices for different channels when planning a retail audit: Mass-Market Retailers Common stores that many shoppers frequent, so it’s easier to get a wider array of data. Flexible survey lengths, can be longer if necessary. Good channel for associate evaluation.

Retail 141

Retail Food and Beverages Customer Experience Recommendation 141

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. Thoughts of efficiency, integration with key systems and profitability were put on the back burner during the worst of the crisis.

Shipping Costs 281

Shipping Costs eCommerce Retail Merchant Services 281

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. This will inform the activities, tactics and channels that you will use to draw in customers.

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Marketing Customer Social Media Merchant Services 98