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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Mobile channels generated significant increases for 30% of respondents, and ecommerce marketplaces made significant revenue gains for 27%.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 246
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Now or Never: The Importance of Implementing an Omnichannel Strategy

Retail TouchPoints

Offline support, such as the traditional customer service phone call, remains a great channel for two opposite use cases: to answer quick questions, such as “do you have that shirt in size 10?” To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience. Take a Down-to-Earth Approach.

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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

Top-line findings from a recent Sensormatic survey reveal that while in-store shopping is expected to rise through the holiday season, what consumers are looking for while they’re there is for retailers to provide insight into product availability and alternative fulfillment offerings.

Consumer 263
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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

Brands and retailers realize there is no one-size-fits-all strategy for stores — and design teams are rising to the challenge by thinking more creatively and thoughtfully about how they can innovate through new formats, technologies and collaboration methods. Technology is going to be central [to the store experience] — it has to be.