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Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations

Retail TouchPoints

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. From the insights and experience of more than 1,800 consumer goods leaders, here are several strategies and approaches that businesses can adopt.

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5 Marketing Ethics to Follow on Social Media

Kissmetrics

If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. What Are Marketing Ethics and Why Are They Important on Social Media?

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Consumers Place More Value on Product Information Delivered on Retailers’ Owned Channels, Compared to 3rd Party Marketplaces and Social Media

365 Retail

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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EY Consumer Future Index: Economic Fears Abound, but Americans Still Plan to Spend for the Holidays

Retail TouchPoints

Retailers have reason to be positive about the holiday season — Americans are still planning to spend about the same or more than last year on gifts, despite the fact that 93% are concerned about the economy and rising living costs, according to EY’s latest Consumer Future Index.

Consumer 217
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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 205
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50% of China’s Luxury Shoppers are New to the Market  — And Here’s How to Reach Them

Retail TouchPoints

Self-Gifting Makes Trendy Items More Appealing Than Pricey Goods. While a desire to “dress to impress” may be a driver for many luxury shoppers worldwide, that isn’t the case for China’s youngest consumers. All Social Media is Important, from Livestreaming to Direct Messaging. You need to find a way to go to them.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

90% of all marketers have said that social media has increased exposure. Share the giveaway on your respective social media platforms, and let your followers know that they need to subscribe to your email list to be entered. Run a Contest or Giveaway. Engaging Subscribers. Create Segmented Lists. Delighting Customers.

Marketing 367