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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. For retailers, the revolutionary payments shift towards cryptocurrency will certainly come with challenges, but it may all be worth it.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. This technology can do more than buy and sell cryptocurrencies. It has the potential to impact how we work, even if you’re not planning to accept cryptocurrency as a payment method. Decentralized Social Media.

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Brands double-down on VR and Metaverse but consumers remain ambivalent

365 Retail

85% of social media marketers anticipate incorporating new technologies like Virtual Reality, the Metaverse, Cryptocurrencies, and NFTs into their social media strategy within the next year, according to Sprout Social’s UK & Ireland Index 2022 released today.

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Why 2022 Will Be a Big Coming Out Party for NFTs

Retail TouchPoints

Much of the dialogue in 2021 was focused on NFTs as a singular collectible, like a piece of art or as a social media profile picture to exhibit belonging to a community. These NFTs also allow brands to create virtual communities populated by the consumers who own them. Here’s how and why exactly. Virtual Communities.

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The Future of eCommerce: Trends to Watch in 2024

Algopix

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. Augmented Reality (AR) Shopping Experiences In 2024, Augmented Reality (AR) is set to revolutionize the way consumers shop online.

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Does Customer Age Matter for Fraud Prevention?

Retail TouchPoints

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Consumers in every age bracket are in fraudsters’ sights. Like Gen Xers, they’re targeted by text scams, as well as social media scams that offer rewards, package tracking or peer-to-peer (P2P) money transfer confirmations.

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Find the Right Pricing to Drive Revenue in the Metaverse

Retail TouchPoints

That’s when it became an omnipresent word in ecommerce and social media. For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. users, retailers understand better how to approach every consumer group and reinforce their loyalty.

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