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European Consumers Challenge Popular Stereotypes About Greenness

Forrester eCommerce

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 390
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Creating a Better eCommerce Customer Experience

Groove

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. Follow the eCommerce checkout best practices and see how security assurances increases website credibility and consumer confidence.

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How Automation Transforms the Post-Purchase Customer Experience

lateshipment

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings.

Consumer 210
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NRF Gen Z Panel: A Group Defined by its Contradictions

Retail TouchPoints

Leaning into Social Engagement (Even When it’s a ‘Horror Show’) Perhaps most important for creating a Gen Z strategy, these people also are “massive content creators and consumers” and they tend to trust people who are personalities on social platforms over more traditional authority figures like political leaders, Pearson noted.

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Authentic Brands Group and SPARC Group Sign Exclusive Deal for Buy Now, Pay Later Services

Retail TouchPoints

Authentic Brands Group (ABG) , a brand development company featuring popular names such as Juicy Couture , Lucky Brand, Brooks Brothers and Nautica , and retail platform SPARC Group have signed an exclusive deal with Klarna to offer ecommerce customers a buy now, pay later (BNPL) option across its portfolio of retail brands.

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Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Retail TouchPoints

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX , gaining a platform for select WMG artists to design their own virtual fashion lines. The company is committed to sustainable fashion, promoting the digital garment market as a way for consumers to showcase their style digitally.

Fashion 248