Kissmetrics

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. In a highly competitive marketplace, consumer engagement really counts. Whether you’re replying to tweets, answering customer support messages, or simply liking user-generated content on Instagram, every communication adds up over time.

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Algopix

JANUARY 22, 2024

In the ever-changing Amazon marketplace, staying ahead means continually monitoring and adjusting prices based on competitor activities, market trends, and consumer behavior. Implementing a dynamic pricing strategy ensures that your products remain both appealing to customers and competitively positioned.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129

Algopix

NOVEMBER 14, 2023

With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. This day marks the beginning of the holiday shopping season, characterized by a significant surge in consumer spending.

Shipping Costs 99

Shipping Costs Social Media Events Gifts 99

Kissmetrics

DECEMBER 15, 2020

This tactic has been dubbed behavioral advertising , and while it offers marketers incredible insights into consumer habits, it can be problematic when used improperly. On the consumer side, they are useful for things like online shopping, where your cart information will be stored even if you exit your web browser. Still unsure?

eCommerce 320

eCommerce Information Improvements Reference 320

Kissmetrics

FEBRUARY 2, 2018

A recent study found that “55% of consumers visit stores before buying online.”. Their data shows that almost all consumers today will research extensively before buying. Now, we know what customers are doing before buying (more or less). Consumers own the shopping experience. Treat SEO like PPC. That’s odd.

PPC 185

PPC SEO Blog B2B 185

Kissmetrics

MAY 18, 2021

This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. CRO programs are essential to growth because they improve customer experience, conversions, and sales.

eCommerce 280

eCommerce SEO Improvements Document 280

eCommerceFuel

AUGUST 2, 2023

When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF This is part of the secret sauce of Amazon SEO.

PPC 26

PPC Improvements Management SEO 26

Retail TouchPoints

MARCH 22, 2022

The model that Amazon first pioneered 22 years ago — an online shop of products from third-party sellers (as opposed to its own inventory) and advertising offerings to help those sellers connect with consumers — is becoming commonplace across the retail industry. Online channels also offer more nuanced customer feedback than ever before.

Small Business Retail 296

Small Business Retail Retail Shopify eCommerce 296

ChannelAdvisor

JANUARY 23, 2023

Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few. How should we prioritize our retailers? Digital shelf analysis.

eCommerce 59

eCommerce Channel Multichannel PPC 59

ChannelAdvisor

JANUARY 23, 2023

Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few. How should we prioritize our retailers? Digital shelf analysis.

eCommerce 52

eCommerce Channel Multichannel PPC 52

Omnisend

MAY 18, 2021

With the coronavirus pandemic, more and more customers are turning to ecommerce. Consequently, CBD sellers need to boast strong direct-to-consumer skills and marketing strategies, and connect with consumers to offer in-depth knowledge about CBD to enhance sales. All in all, new consumer habits mean a spike in CBD sales.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146

B2B eCommerce Customer SEO 146

UpSellIt

JULY 16, 2020

Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. In ecommerce, creating customer segments makes it easier to speak to the needs of your shoppers, leading to greater personalization and increased conversions. . What is Market Segmentation?

Marketing 86

Marketing eCommerce Recommendation Sporting Goods 86

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. Source Top of the list, as mentioned, is the convenience that brings to consumers as they don’t have to leave home and can shop any time. Here’s an example of a PPC ad.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. Source Top of the list, as mentioned, is the convenience that brings to consumers as they don’t have to leave home and can shop any time. Here’s an example of a PPC ad.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

FastSpring

FEBRUARY 20, 2020

And who manages the ecommerce team that creates a seamless online customer experience? As an Ecommerce Manager, you typically oversee Search Engine Optimization (SEO), Pay Per Click (PPC), Customer Management Systems (CMS), web development, social media, email marketing, the checkout, payments , and other ecommerce-related solutions.

Management 79

Management eCommerce Payment Services Payments 79

BigCommerce

AUGUST 10, 2018

This strategy is a hallmark of brands looking to: Build community and customer lifetime value through their owned website rather than through a marketplace like Amazon. Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Download Your Guide.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

Whisbi

DECEMBER 12, 2018

Multi-channel brands have always faced challenges converting online consumers at the same rates as in store. With increasing acquisition costs in existing channels like PPC and Social spend, converting a customer once they arrive on your website is becoming more important.

Automotive 75

Automotive Multi-channel Telecommunications PPC 75

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. This meant that there was a chance of human error by BizNet’s staff, and their customers also had to wait over 24 hours to receive access to their product. It wasn’t ideal for the business or its customers. “It

B2B 148

B2B eCommerce Payment Services SEO 148

Shopping Signals

MARCH 16, 2023

When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). PPC campaigns can provide a quick boost of targeted visitors to your website, while SEO focuses on organic search rankings and building relationships with potential customers.

SEO 52

SEO eCommerce PPC Payment Services 52

Demac Media

JULY 31, 2017

So when they decided to build out a Magento store it didn’t clearly represent their brand or their in-store customer experience. To connect online with offline retail locations Demac noted where ads resonated with consumers offline, and tracked how that influenced online behaviours. Connecting Online with Offline.

Marketing 48

Marketing Magento PPC Apparel 48

ESW

DECEMBER 11, 2018

In the first post in this series, we discussed how to create the right user experience for a direct-to-consumer brand. Now, let’s explore the ways you can drive more traffic to that optimized site, and how you build loyalty and retain customers through sophisticated marketing tactics. Writing at AdWeek, Mary C.

eCommerce 79

eCommerce Marketing Social Media Presentation 79

SellBrite

JUNE 10, 2019

For example, if your competitors spend a lot on PPC ads every month, and they’re growing quickly, this might be an indication for you to experiment with your own PPC campaigns that target similar products and customers. This is time-consuming and makes it harder to spot trends.

Social Media 104

Social Media eCommerce Shipping Costs SEO 104

MagentoBrain

JUNE 15, 2023

Importance of starting an ecommerce business Starting an ecommerce business is becoming increasingly important in today's digital age, as more and more consumers are turning to online shopping for convenience, variety, and competitive pricing. For example, pay-per-click (PPC) advertising, display advertising, and social media advertising.

Payment Services 52

Payment Services Shipping Costs eCommerce Social Media 52

Whisbi

JULY 10, 2019

An overview of Conversational Marketing for the modern consumer; how Conversational Marketing works, how it benefits brands and how to implement it as a strategy. This style of marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand. Consumers want to message you.

Marketing 68

Marketing Travel Social Media Books 68

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Design a Better Customer Experience.

Marketing 356

Marketing Social Media PPC Customer 356

Omnisend

APRIL 30, 2021

Younger consumers, in particular, are attracted to BNPL. Research from PYMNTS.com shows 87% of consumers aged 22 to 44 are interested in monthly installment plans. Digital wallets and alternative payment methods are also increasing in popularity as people want more seamless, automated ecommerce experiences across multiple devices.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Sailthru

NOVEMBER 16, 2017

Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty.

Customer Experience 60

Customer Experience Customer Arts Customer Loyalty 60

AcquireConvert

AUGUST 27, 2020

This post takes you through 11 ways you can spy on your Shopify competitors without it consuming all of your time. Paid traffic (PPC) research : learn whether your competitors are doing paid search advertising and where they funnel their paid traffic. All’s fair in love and Shopify, after all.

Shopify 69

Shopify SEO Payments Merchant Services 69

Kissmetrics

FEBRUARY 1, 2021

By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. If you already have a strong content strategy that brings customers into your physical store, you could improve their experience with beacons. billion U.S.

Technology 306

Technology Mobile Improvements SEO 306

Retail TouchPoints

JULY 30, 2021

Connect customer acquisition to customer experience workflows. First, get more visitors to their site through customer acquisition tactics. Second, deliver a better customer experience (CX). Personalize the Entire Customer Journey. Digital ad spend is growing fast. and Facebook 28.9%).

Marketing 279

Marketing eCommerce Payments PPC 279

BigCommerce

DECEMBER 13, 2017

They can be advertised using PPC. Consumers trust Amazon more than you and they have their credit card details already stored for easy checkout. Try as best as you can to focus on your customer experience and conversion rates. For direct-to-consumer players, think of Amazon as customer acquisition.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. But when economic uncertainty results in consumers spending less of their discretionary income, there comes a point when high-AOV items need to be discounted.

Channel 78

Channel eCommerce Fashion SEO 78

Inflow Insights

SEPTEMBER 16, 2019

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? But the actual chat conversations don’t need to be that complicated, nor do they need to be long and time-consuming to get people to convert.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Ecommerce Platforms

JULY 29, 2020

You can also provide your customers with up-to-date reports on their package, thanks to shipment tracking codes. Lightspeed Features for Customer Experience. Today’ss customers are looking for companies that know how to deliver the best possible experiences. Lightspeed Ecommerce Integrations.

lightspeed 177

lightspeed POS Payment Services Shipping Costs 177

Kissmetrics

MARCH 2, 2018

Dashboards are full of comprehensive data that you can use to build customers from small lifetime values to high lifetime values. Salesforce is king when it comes to customer relationship management. When it comes to social media, today’s consumer is everywhere. Want a platform to help grow and nurture customers?

Social Media 206

Social Media Multi-channel Channel SEO 206

BigCommerce

NOVEMBER 28, 2017

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Niche PPC Strategies. In 2016, excluding Cyber Monday –– when more consumers shop from desktops at their offices –– 54% of orders were on desktop devices and 46% were from mobile devices. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415