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3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Businesses that offer AR-driven experiences are 41% more likely to capture consumer attention than those that do not, according to Deloitte, and 66% of consumers are interested in using this tech while shopping. Otherwise, it’s a tool that may be fun but is not driving efficiency for the customer.”

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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 241
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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

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Tanger Outlets to Enhance Loyalty Program with Customer Engagement Solution

Retail TouchPoints

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 266
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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. Within the context of Omni channels, retail formats have also undergone significant development and have become more responsive to the retail environment and customers. Acknowledging the power of technology .

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Shoppers and Operators want Malls to Change, Creating Opportunities for Emerging Brands

Retail TouchPoints

As a result of changing consumer behaviors and spending patterns, many retailers are focused on right-sizing their store footprints, especially in shopping malls. As a result, emerging brands, especially those operating primarily online, have a unique opportunity to break into brick-and-mortar by leveraging prime real estate.

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Warby Parker Plans 63 Layoffs to Enhance Agility Amid Uncertain Consumer Behavior

Retail TouchPoints

The layoffs will not impact members of Warby Parker’s Lab team or customer-facing retail or customer experience teams. “As This is impacting consumer behavior in every industry, including the optical industry.

Consumer 232