article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

article thumbnail

IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

The statistics show that more and more retail businesses are implementing IoT solutions to explore new ways of connecting with customers, boost sales and streamline business operations. This article explores popular and non-trivial use cases and examples of how IoT tech can help retail companies. Predictive equipment maintenance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The study also suggests that as the spend amount goes up, it becomes even more important to the consumer that their preferred financing method is available. When it came to purchases of less than $500, 43% of consumers said it was “very important” that retailers offered financing options for that purchase.

article thumbnail

Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

RetailMinded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. Using mobile, for example, became increasingly popular. The post Pandemic Shifts Shine a Light on Importance of Modern Point of Sale appeared first on Retail Minded.

article thumbnail

The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

In the early days and now, criminals stole cardholder data from internet-connected point-of-sale (POS) systems to make their own fraudulent transactions. This leaves the consumer’s browser as the most target-rich zone for cybercriminals. Once installed, criminals have access to everything that is entered by the consumer.

article thumbnail

Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. We’ve grown accustomed to these various retail touch points, and as a result, we’ve started to notice omnichannel inconsistencies that might never have occurred to us before — raising our own expectations of our favorite brands and retailers.

Consumer 226
article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Consumer 146