Remove Consumer Remove Fashion Remove Mobile Remove Omnichannel
article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily.

article thumbnail

Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies. ” What’s Next?

Mobile 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 276
article thumbnail

Mall of the Emirates Meets Customers ‘Wherever They Are’ with New Digital Concierge

Retail TouchPoints

Mall of the Emirates has introduced a Digital Concierge WhatsApp Chat feature that allows consumers to shop the entire shopping center in-store, at home or through a mobile device.

Books 289
article thumbnail

With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

Payments 290
article thumbnail

Amplify Your Online Presence in Three Steps

Retail TouchPoints

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . Another residual challenge that arose due to circumstances, was a new consumer mindset.

Fashion 264
article thumbnail

Amazon Introduces AR Try-On for Shoes

Retail TouchPoints

Amazon Fashion has launched a new virtual try-on feature for shoes. The interactive mobile experience uses augmented reality to help customers visualize how a pair of shoes will look on them from every angle, which can better inform purchasing decisions. The new feature is currently available to customers in the U.S.

Fashion 312