‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop
Retail TouchPoints
MARCH 4, 2024
A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale. Long gone are the days where retailers can only say, “Cash or card?”;
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