Retail TouchPoints

FEBRUARY 23, 2024

The fusion of content and live shopping creates an immersive experience tailored to the tastes of today’s digitally savvy consumers. My journey with Complex began as an admirer of their original magazine in 2002 and it has now come full circle as I step into the leadership role.

Magazine 173

Magazine Definition Consumer eCommerce 173

Retail TouchPoints

JUNE 26, 2023

Consumers want more information about the products they buy, and retailers want more visibility into the products their customers buy. QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. Who doesn’t want that? A true win-win!

Merchant Services 263

Merchant Services Retail Shipping Costs Customer Experience 263

retailnext

SEPTEMBER 5, 2019

With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. Through this strategy, consumers see the value of a communication, open it, read, click through, engage and, ultimately, make purchases.

Mobile 59

Mobile Marketing SEO Social Media 59

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.”

Merchant Services 257

Merchant Services eCommerce Shipping Costs Multi-channel 257

Kissmetrics

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. As consumers enter the geofence, they’re sent location-based ads on their devices. As consumers enter the geofence, they’re sent location-based ads on their devices. Get Data on Consumer Behavior.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

APRIL 28, 2021

Mobile devices will drive over 72% of all searches and over 56% of all online sales. Last year, mobile devices only drove 48% of all Mother’s Day purchases. We anticipate that mobile purchases will follow a very similar trajectory to how they behaved in years past, with mobile sales spiking three to seven days prior to Mother’s Day.

Jewelry 152

Jewelry Gifts Fashion Mobile 152

Retail TouchPoints

FEBRUARY 21, 2024

Stores also include a curated product mix that includes personal care items, apparel, snacks and refreshments, books, magazines and gifts, to ensure there’s an array of products that meet the needs of all possible visitors. The key is getting the “fundamentals” of good retailing right, according to Kloor. .

Gifts 212

Gifts Beauty and Health Payment Services Payments 212

RTP blog

DECEMBER 19, 2017

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Retail TouchPoints

MARCH 9, 2021

Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. The biggest draw for consumers comes from livestreaming’s unique mix of entertainment, behind-the-scenes product information, shared commenting with others, and simple click-to-buy options.”

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

FastSpring

MARCH 15, 2024

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. FastSpring provides an all-in-one payment platform, including VAT and sales tax management, payment localization, and consumer support. They were actually aggregate helpful, right? Paid for that.

Games 186

Games Marketing Events Merchant Services 186

Optimizely

MAY 15, 2018

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. consumers are using online marketplaces. Go Native: Maximize the Potential of a Consumer-Generated Content Landslide.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

GetElastic

AUGUST 27, 2021

The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). Guardian's Eyewitness mobile app features its famous photographs, repurposed for iPad. Subscriptions. Ad-supported freemium. But it goes beyond banner ads.

Payments 147

Payments Magazine Subscription Games 147

Retail TouchPoints

DECEMBER 2, 2021

Whether the answer is an increase in technology integration, iconography, or uploading a store map to a brand’s website, these types of solutions will come down to what’s best for each brand and its consumer base. As designers, we must ensure that the experience we provide customers aligns with what they stand for.

Retail 280

Retail Clothing Magazine Technology 280

Optimizely

AUGUST 21, 2017

Mobile purchasing is on the rise. “We We are getting more and more traffic on mobile. If your site is not responsive and doesn’t have a mobile checkout, you’re out of the game.”. While many online shoppers tends to browse on mobile and then later buy on desktop, that trend seems to be shifting.

Mobile 180

Mobile Magazine Fashion Omnichannel 180

Optimizely

MARCH 27, 2019

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” The brand personality is much more important in a world where the logo is seen mainly on a tiny mobile screen. Because RedBull has built a great brand. What do we mean by that? It’s not just a good-looking logo.

B2C 323

B2C Management Social Media Magazine 323

RTP blog

SEPTEMBER 28, 2017

By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard. Consumers may be attached to their phones and computers, and they may be doing a lot of pre-purchase research on these devices, but the physical store is not dead.

Merchant Services 150

Merchant Services Magazine Outdoor Social Media 150

RTP blog

AUGUST 2, 2019

Fashion network M2M serves seven different platforms, including web, mobile and TV, without the need for multiple CMSes. Mr Porter, an international menswear seller, serves up sartorial savvy in its online lifestyle magazine. The high-stakes holiday selling season highlights this as retailers compete for consumer attention.

Multi-channel 150

Multi-channel eCommerce Channel Presentation 150

Sailthru

OCTOBER 25, 2017

Plus, the holidays are here, and we don’t mean Halloween: 60 percent of mobile shoppers have already started their holiday shopping. For one week this October, DIY publisher Brit + Co opened a brick-and-mortar location to draw in consumers and familiarize them with the brand. What Mobile Shopping Looks Like During the Holidays.

Magazine 60

Magazine Mobile Events Subscription 60

GetElastic

MARCH 9, 2022

The subscription model is common for all types of digital content - software, gaming, e-newspapers, e-magazines, telco services and streaming content (Netflix, Hulu, Spotify). Says the teen founder “I designed Summly because I felt that my generation wasn’t consuming news in the traditional way any more.". Subscriptions.

Payments 78

Payments Magazine Micropayment Games 78

Sailthru

FEBRUARY 22, 2018

Furthermore is a digital magazine that seems to have it all: eye-catching images, sleek design and a great mix of articles. According to social listening platform NewsWhip, 70% of consumers would rather learn about a brand through content than ads. See also: “the year of mobile.”). Furthermore is produced by luxury gym Equinox.

Magazine 68

Magazine Fashion Travel Article 68

ESW

DECEMBER 3, 2018

This is the promise of direct-to-consumer business models. In this three-part series, we will explore how direct-to-consumer brands can take advantage of these revenue opportunities. For any growing direct-to-consumer business, the user experience is one of the most significant factors for conversion and therefore revenue growth.

Payments 94

Payments eCommerce Payment Services Mobile 94

BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions.

White Paper 419

White Paper Clothing Outdoor Improvements 419

Wiser

APRIL 10, 2019

Burger King has also had similar deals for app users like its Whopper Detour deal, and QSR Magazine reported that the Burger King app was the most-downloaded app in the Apple Store for a short time in December 2018. Will consumers be swayed by this deal to get their coffee—and breakfast—from Burger King instead of their competitors?

Subscription 84

Subscription Food and Beverages Customer Magazine 84

Kissmetrics

DECEMBER 14, 2020

Broad categories include topics like Gardening, Horror Movies, and Consumer Electronics. Research which magazines and blogs your customers read, who they follow on Twitter, and which related products they buy. Instead, create ads targeting DJ publications like DJ Magazine and Mixmag. Broad Category Targeting.

Magazine 354

Magazine Consumer Electronics Marketing Customer 354

Liveintent

JUNE 27, 2018

Google launched Accelerated Mobile Pages (AMP) in 2015 as an open-source framework to help speed up the mobile web by stripping out stuff like heavy javascript that makes over-laden web pages slow down our smartphones and drain our batteries. AMP has since evolved to help create app-like experiences on the mobile web.

Magazine 66

Magazine Mobile Travel Books 66

Sailthru

JANUARY 30, 2018

Digital media cannot survive on advertising alone, according to Hearst Magazines President David Carey. Instead of advertising, the company is looking to consumer-driven revenues for these profits. Many publishers are already focusing on email and mobile apps to engage readers, rather than relying on the platform for traffic.

Consumer Electronics 68

Consumer Electronics Magazine Events Social Media 68

Ecommerce Platforms

NOVEMBER 17, 2022

Make Your Mobile Sales Funnel Perfect. Mobile sales are increasing on a regular basis each year, so it’s essential to optimize your mobile sales funnel. Here are some steps to optimize the mobile sales funnel: Run tests on all devices, clicking every possible button on your site, but using tablets and phones.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

ESW

JANUARY 20, 2020

billion QR codes will be accessed through mobile devices by 2022. At the moment, Amazon’s QR codes will take you from a magazine to an Amazon product page, writes TechCrunch’s Greg Kumparak. The inclusion of QR code readers in smartphones allows both retailers and consumers to address showrooming, writes the team at Absolunet.

eCommerce 78

eCommerce Multi-channel Magazine Improvements 78

Retail TouchPoints

FEBRUARY 8, 2021

If you eat in their restaurant, you order via your mobile phone and the food is delivered via a robot. Brazilian retail chain Magazin Luiza launched a free telephone line enabling people to denounce cases of domestic violence or violence against women after an employee was murdered by her husband.

Customer 130

Customer Retail eCommerce Subscription 130

GetElastic

NOVEMBER 10, 2021

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. They allow consumers to quickly and digitally interact with companies, without having to talk to a real person.

Payment Services 78

Payment Services eCommerce Payments Banking 78

Sailthru

SEPTEMBER 27, 2017

While social media channels continue to push advertising options, a recent survey reveals that consumers don’t view Snapchat, Facebook or Instagram as shopping venues. What consumers will respond to this coming holiday season are online wish list tools, whether they’re buying online or in-store. Social Ads Do Not Drive Conversion.

Social Media 68

Social Media Magazine Recommendation Subscription 68

Ecommerce Platforms

JULY 10, 2017

magazine for its stupendous expansion, the enthusiasm had been zapped. Wider mobile coverage means more consumers starting to shop online, so the Chinese ecommerce company tracks their construction to decide where to market its web store and set up delivery centers. Read more at The Los Angeles Times. Read more at RetailWire.

eCommerce 106

eCommerce Magazine Social Media Home Shopping 106

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. Yet only 50 percent of US consumers feel they have had a satisfactory customer experience. are also channels to optimize the customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

OrderDynamics

NOVEMBER 15, 2018

And when it was finally our turn, we bought these magazines. From the e-commerce site, to mobile, to in-store digital touchpoints. Psychology tells us that the unconscious mind drives much of consumer behaviour. These fantastical tales of fiction entertained us while we waited to pay for our shopping.

Omnichannel 50

Omnichannel eCommerce Magazine Social Media 50

ESW

FEBRUARY 4, 2019

Direct-to-consumer brands and eCommerce retailers alike learned long ago that they must invest in high-quality product photography. Gordon Tredgold at Inc magazine reports that 90 percent of consumers find videos useful during their buyer journeys. It’s important to treat your product pages as more than an information depot.

Magazine 68

Magazine Outdoor Information Mobile 68

SellBrite

FEBRUARY 25, 2020

Its 182 million users hail from across the globe, and it has 23 international websites, reaching consumers from Afghanistan to Zimbabwe. And some items simply aren’t permitted to be listed on Amazon at all, such as magazine subscriptions, lock-picking devices, and cigarettes. You’re primarily targeting American consumers.

Shipping Costs 135

Shipping Costs Multi-channel Shipping Subscription 135

Omnisend

JANUARY 9, 2024

Follow fashion blogs, magazines, and social media accounts to see what’s popular. They are more costly to source, and they appeal to environmentally conscious consumers. Updating your designs also helps you attract customers and stay ahead of the competition. Identify your niche : Determine what makes your business unique.

Social Media 88

Social Media Payment Services Shipping Costs eCommerce 88